<?xml version="1.0" encoding="utf-8"?>
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	<title>Joi Ito&apos;s Web</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/" />
	<link rel="self" type="application/atom+xml" href="http://joi.ito.com/atom.xml" />
	<id>tag:joi.ito.com,2008://1</id>
	<updated>2008-05-11T17:46:50Z</updated>
	<subtitle>Joi Ito&apos;s conversation with the living web.</subtitle>
	<generator uri="http://www.sixapart.com/movabletype/">Movable Type 4.15b5-en</generator>

<entry>
	<title>Twitter Japan is a go!</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/04/23/twitter_japan_is_a_go.html" />
	<id>tag:joi.ito.com,2008://1.4803</id>
	<published>2008-04-23T00:40:46Z</published>
	<updated>2008-05-11T17:46:50Z</updated>
	<summary> In January, my company Digital Garage invested in Twitter and announced plans to work together with Twitter to create a Japanese version of the service. That service just went live. It&apos;s still part of the main Twitter service, but...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><img src="http://img.skitch.com/20080423-ger1mtm3s6h7sfi2g6sq17j9th.jpg" alt="Twitter"/></p>

<p><a href="http://joi.ito.com/archives/2008/01/19/we_invested_in_twitter_and_are_bringing_them_to_japan.html">In January, my company Digital Garage invested in Twitter and announced plans to work together with Twitter to create a Japanese version of the service.</a> That service just went live.</p>

<p>It's still part of the main Twitter service, but the UI will be in Japanese. One interesting thing that we've done is that we're launching Japan with advertisements. For instance, one of our first advertisers is Toyota which has a Twitter account where they talk about events and products. The ad directs people to their Twitter account where the users can follow that account. Toyota can easily see who their fans are and follow what their fans are saying about them.</p>

<p>Twitter has always been big in Japan. I think it was nearly 30% of Twitter earlier on and has gone to about 13% as the US user base has grown. However, <a href="http://www.twitterLocal.net/stats">according to Twitterlocal, Tokyo is still the biggest Twitter city.</a></p>

<p>It's interesting that Twitter is so popular in Japan. It didn't even work properly in Japanese when it launched. (You had to put a Latin space at the end of any Japanese post to make the Japanese appear properly.)  Also, Japanese mobile phones don't SMS properly with Twitter as far as I know. Still, it got crazy early adoption in Japan from the beginning. One of my theories is that a lot of services in Japan to be either closed or over-featured portals and simple services with good open APIs are not as common as in the US and it attracts developers and users who are sort of sick of a lot of the bloaty Japanese services.</p>

<p>Hopefully, with this Japanese language version launch, we'll see even more adoption in Japan. Congratulations to the teams at Twitter and <a href="http://flickr.com/photos/joi/2435472912/">DG</a> who worked on this. Good stuff.</p>

<p>UPDATE: <a href="http://www.ustream.tv/twitterjapan">ustream of Twitter Japan press conference going on now.</a></p>

<p>UPDATE 2: <a href="http://blog.twitter.com/2008/04/twitter-for-japan.html">Post on Twitter Blog.</a></p>]]>
		
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</entry>

<entry>
	<title>GDP ratios, the industrial revolution and IT</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/04/17/gdp_ratios_the_industrial_revolution_and_it.html" />
	<id>tag:joi.ito.com,2008://1.4801</id>
	<published>2008-04-17T10:45:50Z</published>
	<updated>2008-04-17T11:04:03Z</updated>
	<summary>Oki Matsumoto of Monex sent me another interesting GDP slide supporting the idea that IT is equalizing GDP per capita.OkiBefore the Industrial Revolution in the 19th century, the GDP share of the world was in ratio to the population of...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>Oki Matsumoto of Monex sent me another interesting GDP slide supporting the idea that IT is equalizing GDP per capita.<blockquote><div class="personquote">Oki</div>Before the Industrial Revolution in the 19th century, the GDP share of the world was in ratio to the population of each country.</p>

<p>However, due to the rise of ideologies such as capitalism and communism and differences in technology development have significantly influenced the GDP share over the past 150 years.</p>

<p>Nowadays, thanks to IT that allows high propagation of technologies, as well as the commingling of ideologies, the GDP share is moving back to what it had been before the Industrial Revolution.</blockquote><span class="mt-enclosure mt-enclosure-image"><a href="http://joi.ito.com/images/Slide11.html" onclick="window.open('http://joi.ito.com/images/Slide11.html','popup','width=780,height=540,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><form mt:asset-id="18" class="mt-enclosure mt-enclosure-image"><img alt="Slide1small.jpg" src="http://joi.ito.com/images/Slide1small.jpg"></a></span></p>]]>
		
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</entry>

<entry>
	<title>Chat with Loic about Creative Commons</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/04/17/chat_with_loic_about_creative_commons.html" />
	<id>tag:joi.ito.com,2008://1.4800</id>
	<published>2008-04-17T10:14:18Z</published>
	<updated>2008-04-17T12:33:03Z</updated>
	<summary>I ran into Loic at MIPTV in Cannes where I was giving a talk about Creative Commons. MIPTV is &quot;The World&apos;s Audiovisual and Digital Content Market&quot; attended by television and mobile phone content industry people. When we were walking along...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Creative Commons" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>I ran into Loic at <a href="http://www.miptv.com/">MIPTV</a> in Cannes where I was giving a talk about Creative Commons. MIPTV is "The World's Audiovisual and Digital Content Market" attended by television and mobile phone content industry people. <a href="http://www.loiclemeur.com/english/2008/04/joi-ito-explain.html">When we were walking along the beach, Loic did a video interview.</a> I got a bit carried away and blunt in the interview. ;-)  Apologies for being a bit rude to the champagne-drinking participants of the meeting.</p>

<p>The conference was focused on commercial content so I was talking mostly about CC in the context of marketing. Obviously, there are many other reasons for CC including free culture, open courseware, research, etc.<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/8bb-S0ByUwA&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/8bb-S0ByUwA&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>]]>
		
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</entry>

<entry>
	<title>Shinsei Bank releasing its methods under a CC license</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/04/15/shinsei_bank_releasing_its_methods_under_a_cc_license.html" />
	<id>tag:joi.ito.com,2008://1.4799</id>
	<published>2008-04-15T13:54:49Z</published>
	<updated>2008-04-15T14:26:51Z</updated>
	<summary>Shinsei Bank, one of great success stories in Japan, has always been an example of how legacy companies in Japan can be turned around with good management and smart methods. The &quot;methods&quot; include a great deal of innovation towards simplicity...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>Shinsei Bank, one of great success stories in Japan, has always been an example of how legacy companies in Japan can be turned around with good management and smart methods. The "methods" include a great deal of innovation towards simplicity by one of <a href="http://joi.ito.com/archives/2003/04/11/my_hero_jay_dvivedi_the_ubercio_of_shinsei_bank.html">my heros Jay Dvivedi</a>. Jay has been evangelizing his approach to IT which uses mostly open Internet, small, off-the-shelf components and a way of breaking complexity into small pieces. I've sent a number of my friends to Jay to have him share his inspiration, but the methods are so different that understanding and believing that they work often takes more than just a conference room meeting.</p>

<p>We had been discussing various way to try to share these ideas. <a href="http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml;jsessionid=JOAZSAMOLIJLGAKRGWCB5VQBKE0YOISW?id=607010">Virginia A. Fuller and David Upton wrote a case for the Harvard Business Review</a>, which is great, but alas is available only to those with permission to read the HBR.</p>

<p>We came up with the idea to release the methods under a CC license and to try to support universities to create open courseware based on these methods. Jay and I met with the president of the bank, Thierry Porté. He liked the idea and told us to move forward. (<a href="http://www.youtube.com/shinseibankpr">Video of Thierry Porté and me on YouTube</a>) <a href="https://www.theasianbanker.com/A556C5/Update.nsf/webVendorPR/AC6CEBDC42291D4C482574280010993A?Opendocument">This week, the Indian Institute of Technology Kanpur announced that it would work with Shinsei Bank to develop courseware based on Shinsei Bank's methods and license them under a CC license.</a></p>

<p>We are working on other universities as well.</p>

<p>I think that the idea of companies sharing the business practices and methods in the form of courseware is a big win for everyone. It establishes them as the domain experts, allows outsiders to validate and contribute to the methods and helps make any universally applicable "upgrades" become part of common practice very quickly. It allows directly feedback and fast iteration. I think that there will always be a place for business schools and academic rigor, but the Internet-like "rough consensus/running code" style of interaction is much more likely to happen through collaborative courseware development than through just cases analysis.</p>]]>
		
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</entry>

<entry>
	<title>Creative Commons Announces New Leadership, New Funding</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/04/01/creative_commons_announces_new_leadership_new_funding.html" />
	<id>tag:joi.ito.com,2008://1.4797</id>
	<published>2008-04-01T22:30:59Z</published>
	<updated>2008-04-01T22:39:50Z</updated>
	<summary>Hot off the press... Creative Commons Announces New Leadership, New Funding San Francisco, CA, USA -- April 1, 2008 Creative Commons, a nonprofit organization that works to expand the body of creative work available to the public for legal sharing...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Creative Commons" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>Hot off the press...</p>

<blockquote>Creative Commons Announces New Leadership, New Funding

<p>San Francisco, CA, USA -- April 1, 2008</p>

<p>Creative Commons, a nonprofit organization that works to expand the body of creative work available to the public for legal sharing and use, today announced both a leadership evolution and a major new grant of $4 million from the William and Flora Hewlett Foundation to support its activities. "Both pieces of news we are announcing today reflect Creative Commons' maturation from a startup into crucial infrastructure for creativity, education, and research in the digital age," said the organization's founder, Stanford law professor Lawrence Lessig. Creative Commons celebrated its fifth anniversary last December.</p>

<p>Lessig has announced a shift of academic focus from copyright to political corruption. He recently launched Change Congress, a movement to increase transparency in the US government's legislative branch. In order to concentrate on this effort, Lessig is stepping down as CEO of Creative Commons. He will be replaced by entrepreneur, venture capitalist, and free culture advocate Joi Ito. Lessig will remain on the Creative Commons board.</p>

<p>"Although I have changed my focus, I'm still very much committed to Creative Commons and the Free Culture cause," Lessig said. "The work I intend to do with Change Congress is in many ways complementary to the work of Creative Commons. Both projects are about putting people in power and enabling them to build a better system. I could not be more pleased to hand off the leadership of Creative Commons to the extraordinarily passionate and qualified Joi Ito."</p>

<p>"Under Larry's management, Creative Commons has grown from an inspirational idea to an essential part of the technical, social, and legal landscape involving organizations and people in 80 countries," said Ito. "With it, the organization has grown in size and complexity, and I am excited to increase the level of my participation to help manage this amazing group of people. The Hewlett Foundation has been a major supporter of ours from the beginning and we could not be more grateful for their support going forward into the future."</p>

<p>Founding board member and Duke law professor James Boyle will become chair of the board, replacing Ito, who remains on the board. "Jamie has demonstrated his commitment to Creative Commons from its founding," said Lessig. "He led the formation of Science Commons and ccLearn, our divisions focused on scientific research and education respectively. There is no person better suited to lead the Creative Commons board."</p>

<p>Boyle is optimistic about Creative Commons' future. "If one looks at all the amazing material that has been placed under our licenses - from MIT's Open Courseware and the Public Library of Science to great music, from countless photographs and blogs to open textbooks - one realizes that, under Larry's leadership, the organization has actually helped build a global 'creative commons' in which millions of people around the world participate, either as creators or users. My job will be to use the skills of the remarkable people on our board - including a guy called Larry Lessig, who has promised me he isn't going away any time soon - to make sure that mission continues and expands."</p>

<p>The Hewlett Foundation grant consists of $2.5 million to provide general support to Creative Commons over five years and $1.5 million to support ccLearn, the division of Creative Commons that is focused on open educational resources. "The William and Flora Hewlett Foundation has been a strong supporter of openness and open educational resources in particular," said Catherine Casserly, the Director of the Open Educational Resources Initiative at Hewlett. "Creative Commons licenses are a critical part of the infrastructure of openness on which those efforts depend." The Hewlett grant was a vital part of a five-year funding plan which also saw promises of support from Omidyar Network, Google, Mozilla, Red Hat, and the Creative Commons board.</p>

<p>Creative Commons also announces two other senior staff changes. Diane Peters joins the organization as General Counsel. Peters arrives from the Mozilla Corporation, serves on the board of the Software Freedom Law Center, and was previously General Counsel for Open Source Development Labs and the Linux Foundation. She has extensive experience collaborating with and advising nonprofit organizations, development communities, and high-tech companies on a variety of matters.</p>

<p>Vice President and General Counsel Virginia Rutledge, who joined Creative Commons last year from Cravath, Swaine & Moore LLP, will take on a new role as Vice President and Special Counsel. In her new role, Rutledge will focus on development and external relations, while continuing to lead special legal projects.</p>

<p><br />
About Creative Commons</p>

<p>Creative Commons is a not-for-profit organization, founded in 2001, that promotes the creative re-use of intellectual and artistic works, whether owned or in the public domain. Through its free copyright licenses, Creative Commons offers authors, artists, scientists, and educators the choice of a flexible range of protections and freedoms that build upon the "all rights reserved" concept of traditional copyright to enable a voluntary "some rights reserved" approach. Creative Commons was built with and is sustained by the generous support of organizations including the Center for the Public Domain, Omidyar Network, the Rockefeller Foundation, the John D. and Catherine T. MacArthur Foundation, and the William and Flora Hewlett Foundation, as well as members of the public. For more information about Creative Commons, visit http://creativecommons.org.</p>

<p><br />
Contact</p>

<p>Eric Steuer<br />
Creative Director, Creative Commons<br />
eric (at) creativecommons (dot) org</p>

<p><br />
Press Kit</p>

<p><a href="http://creativecommons.org/presskit">http://creativecommons.org/presskit</a></blockquote></p>]]>
		
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</entry>

<entry>
	<title> Flickr Re-Use Stories</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/03/26/_flickr_re-use_stories.html" />
	<id>tag:joi.ito.com,2008://1.4795</id>
	<published>2008-03-26T18:42:08Z</published>
	<updated>2008-03-26T18:57:15Z</updated>
	<summary>This is a request from the CC team. If you&apos;ve got any stories, please let us know!Flickr Re-Use Stories Calling all Flickr photographers and CC-licensors - we are compiling a list of interesting and/or unique stories of re-use of CC-licensed...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>This is a request from the CC team. If you've got any stories, please let us know!<blockquote><a href="http://creativecommons.org/weblog/entry/8157">Flickr Re-Use Stories</a></p>

<p><a href="http://www.flickr.com/groups/creativecommons/discuss/72157604237046599/">Calling all Flickr photographers and CC-licensors</a> - we are compiling a list of interesting and/or unique stories of re-use of <a href="http://www.flickr.com/groups/creativecommons/">CC-licensed photos on Flickr</a> and we need your help!</p>

<p>If you or someone you know has had their photographs reused in an intriguing way, please send the story and corresponding photograph to melissa AT creativecommons DOT org. This is super significant in helping us explain to the larger community why CC is important for photographers. We have a short time frame and any help from those in the CC community is greatly appreciated!</blockquote></p>]]>
		
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</entry>

<entry>
	<title>Ad-Butterfly</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/03/25/ad-butterfly.html" />
	<id>tag:joi.ito.com,2008://1.4794</id>
	<published>2008-03-25T09:16:30Z</published>
	<updated>2008-03-25T13:57:06Z</updated>
	<summary>Back in 2004, John Battelle blogged about the idea of Sell Side Advertising. I thought it was a good idea and blogged about it also. The idea was for the publishers to choose the ads that show up on their...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><img src="http://img.skitch.com/20080325-bcdequm185dwyxwu6j87shqa9n.jpg" alt="skitched-20080325-184130.jpg"/ align="left" hspace="5">Back in 2004, <a href="http://battellemedia.com/archives/000844.php">John Battelle blogged about the idea of Sell Side Advertising</a>. <a href="http://joi.ito.com/archives/2004/08/27/sell_side_advertising.html">I thought it was a good idea and blogged about it also.</a> The idea was for the publishers to choose the ads that show up on their site rather than the advertisers choosing the publishers. Since then, I think several people haved tried to build things like it, but I haven't seen something that's working well with this theory. (If you know a good example let me know!)</p>

<p><a href="http://joi.ito.com/archives/2006/07/27/cgm_marketing_launch.html">In 2006, we (Digital Garage) set up CGM Marketing</a> to work with Technorati Japan to help explain to advertisers about advertising on user generated content and act as an ad rep company for Technorati and other user generated media sites.</p>

<p>Later that year, CGMM, Digital Garage, Reid Hoffman and I invested in <a href="http://www.etology.com/">Etology</a>, an ad marketplace company. CGMM, Techonrati Japan, the DG team and I worked on brainstorming what a blog ad network would look like and I remembered some of the thinking from that discussion about sell side ads.</p>

<p>In Septemer of last year, we launched Ad-Butterfly, which was inspired by the discussion about sell side ads. Six months later, we've got 5500 bloggers who have passed our screening and have signed up and around 3700 bloggers actually running ads. This number is continuing to grow. These blogs are generating approximately 100M impressions a month. Right now, we're still not sold out so we're running some house ads, but some rough estimates show, depending on the type of blog you have, that you should end up getting more from our service than ad sense for the same number of impressions, once we can sell through the inventory. I think the magic number in terms of scale to get more advertisers is around 10,000 blogs and 200M impressions and we should hit that sometime soon.</p>

<p>Here's how it works. As a blogger, you sign up for the service and put our badge on your blog. As an advertiser, you search for blogs that you are interested in and request to advertise on their site. The advertiser and the blogger can opt into allowing and using a "review space" which allows the blogger to comment on the ad as well.</p>

<p>After testing the system and talking to bloggers, advertisers and readers of the blogs, we've found that we have a win-win in terms of trust. The bloggers like that they get to choose the ads. The advertisers like that they are paying for space on pages of bloggers who like them. The readers like that the ads are either releveant or at least in some way endorsed by the bloggers and say they are more likely to trust or click the ads.</p>

<p>We've been able to get large brand-named clients like NEC, Toshiba, NIKE, BMW, Suntory and Softbank partially because of this and at least at this point, they seem to be willing to pay a premium for this "friendly network" sort of placement compared to run of network or machine targeted placement.</p>

<p>In addition to scaling the network, we're working on more features to make it easier and more interesting for all of the parties but I think we're off to a good start. I'll post about some new stuff we're working on soon.</p>

<p>So... when I sit down and think about "what comes after ad sense?" I think this might be one of those things...</p>

<p>Thanks to <a href="http://english.martinvarsavsky.net/">Martin</a> for suggesting I should probably blog this. ;-)</p>]]>
		
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</entry>

<entry>
	<title>Shocking new airline security system</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/03/21/shocking_new_airline_security_system.html" />
	<id>tag:joi.ito.com,2008://1.4792</id>
	<published>2008-03-21T02:16:43Z</published>
	<updated>2008-03-22T04:38:06Z</updated>
	<summary>Boy, I feel safer already...United States Patent 6,933,851 Hahne , et al. August 23, 2005 Air travel security method, system and device Abstract A method of providing air travel security for passengers traveling via an aircraft comprises situating a remotely...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>Boy, I feel safer already...<blockquote><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=6,933,851.PN.&OS=PN/6,933,851&RS=PN/6,933,851">United States Patent  	6,933,851</a><br />
Hahne ,   et al. 	August 23, 2005<br />
<strong>Air travel security method, system and device</strong></p>

<p><strong>Abstract</strong></p>

<p>A method of providing air travel security for passengers traveling via an aircraft comprises situating a remotely activatable electric shock device on each of the passengers in position to deliver a disabling electrical shock when activated; and arming the electric shock devices for subsequent selective activation by a selectively operable remote control disposed within the aircraft. The remotely activatable electric shock devices each have activation circuitry responsive to the activating signal transmitted from the selectively operable remote control means. The activated electric shock device is operable to deliver the disabling electrical shock to that passenger.</blockquote><img src="http://img.skitch.com/20080322-8s1k6cij5pd1eqq3ur3yipj9yf.jpg" alt="Air travel security method, system ... - Google Patents"/></p>

<p><em>via The Kaz</em></p>]]>
		
		<![CDATA[<a href="http://joi.ito.com/archives/2008/03/21/shocking_new_airline_security_system.html#comments" title="Comment">Comment</a> - <a href="http://joi.ito.com/archives/2008/03/21/shocking_new_airline_security_system.html#trackbacks" title="Trackback">TrackBack</a>]]>
	</content>
</entry>

<entry>
	<title>iCommons Summit call for submissions</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/03/18/icommons_summit_call_for_submissions.html" />
	<id>tag:joi.ito.com,2008://1.4791</id>
	<published>2008-03-18T23:37:34Z</published>
	<updated>2008-03-18T23:46:27Z</updated>
	<summary> The iCommons Summit will be in Sapporo, Japan this year. I&apos;ll post more about this event later. We&apos;ll all be there and you shouldn&apos;t miss it. We&apos;re asking for submissions for ideas for sessions now so if you want...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Creative Commons" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><img src="http://www.icommons.org/static/wp-content/uploads/2008/01/isummit08_logo_crop.jpg"></p>

<p>The iCommons Summit will be in Sapporo, Japan this year. I'll post more about this event later. We'll all be there and you shouldn't miss it.</p>

<p>We're asking for submissions for ideas for sessions now so if you want to propose something, follow the instructions below.<blockquote>We are pleased to announce that submissions for the <a href="http://icommons.org/isummit/">iCommons iSummit 2008</a> in Sapporo, Japan are now open. You can submit through the <a href="https://icommons.pentabarf.org/submission/iSummit08/">online submissions system</a>.</p>

<p>The iSummit is a global event dedicated to the exploration of global digital culture. We invite sessions on projects from different regions around the world, and on global topics related to the Commons and Free Culture.</p>

<p>We are accepting submissions for the following session types: workshops, panel discussions, poster sessions, sprints, presentation bonanzas, video, speedgeeking, podium, meetings, and other suggested formats (to be decided in consultation with the <a href="http://icommons.org/isummit08/isummit08_team/">iSummit team</a>). The specific session formats are detailed <a href="http://www.icommons.org/isummit08/session-formats/">here</a>. Sessions are ordered according to specific <a href="http://www.icommons.org/isummit08/labs">labs</a>, which are spaces dedicated to specific themes, projects or mediums.</p>

<p>Important Dates<br />
• Submissions: 1 March - 31 March<br />
• Submission review, feedback and notification of acceptance: 1 April - 14 May</p>

<p><a href="http://www.icommons.org/isummit08/call-for-submissions/">More on the iCommons site...</a></blockquote></p>]]>
		
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	</content>
</entry>

<entry>
	<title>Lessig08</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/20/lessig08.html" />
	<id>tag:joi.ito.com,2008://1.4788</id>
	<published>2008-02-20T17:33:11Z</published>
	<updated>2008-02-25T23:18:49Z</updated>
	<summary> From Larry This site hosts this video to explain the launch of two exploratory projects -- first, a Change Congress movement, and second, my own decision whether to run for Congress in the California 12th. I have decided I...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="US Policy and Politics" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><object type="application/x-shockwave-flash" data="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&feedurl=http%3A%2F%2Flessig%2Eblip%2Etv%2Frss%2Fflash&file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F686650&brandlink=http%3A%2F%2Fblip%2Etv%2F%3Futm%5Fsource%3Dbrandlink&brandname=blip%2Etv&showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" width="400" height="255" allowfullscreen="true" id="showplayer"><param name="movie" value="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&feedurl=http%3A%2F%2Flessig%2Eblip%2Etv%2Frss%2Fflash&file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F686650&brandlink=http%3A%2F%2Fblip%2Etv%2F%3Futm%5Fsource%3Dbrandlink&brandname=blip%2Etv&showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" /><param name="quality" value="best" /><embed src="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&feedurl=http%3A%2F%2Flessig%2Eblip%2Etv%2Frss%2Fflash&file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F686650&brandlink=http%3A%2F%2Fblip%2Etv%2F%3Futm%5Fsource%3Dbrandlink&brandname=blip%2Etv&showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" quality="best" width="400" height="255" name="showplayer" type="application/x-shockwave-flash"></embed></object></p>

<blockquote>From Larry

<p>This site hosts this video to explain the launch of two exploratory projects -- first, a <a href="http://change-congress.org/">Change Congress</a> movement, and second, my own decision whether to run for Congress in the California 12th.</p>

<p>I have decided I want to give as much energy as I can to the Change Congress movement. I will decide in the next week or so whether it makes sense to advance that movement by running for Congress.</p>

<p>Many friends have weighed in on that decision -- both strongly in favor and strongly opposed. Many more have joined <a href="http://draftlessig.org/">draftlessig.org</a> and a <a href="http://stanford.facebook.com/group.php?gid=13417986140">Facebook group</a> asking me to consider it.</p>

<p>Watch or listen and you will understand some of my reasoning. Feel free to send your thoughts or advice to <a href="mailto:lessig@lessig08.org">lessig@lessig08.org</a> (though please excuse any slowness in my response).</p>

<p>-- Larry Lessig, February 19, 2008</blockquote><a href="http://lessig08.org/">See Lessig08 for more information.</a></p>

<p>Go Larry!</p>

<p>UPDATE: <a href="http://lessig.org/blog/2008/02/on_why_i_am_not_running.html">Why Larry is not running.</a></p>]]>
		
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	</content>
</entry>

<entry>
	<title>Video excerpts from DIY Video panel</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/18/video_excerpts_from_diy_video_panel.html" />
	<id>tag:joi.ito.com,2008://1.4785</id>
	<published>2008-02-18T12:48:01Z</published>
	<updated>2008-02-18T12:55:36Z</updated>
	<summary>Ulrike Reinhard posted a nice &quot;best of&quot; video of our DIY Video panel. The panel was a lot of fun. The moderator was Howard Rheingold and the panelists were John Seely Brown, Yochai Benkler, Henry Jenkins and me....</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Activism" />
	
		<category term="Emergent Democracy" />
	
		<category term="Global Politics" />
	
		<category term="Global Voices" />
	
		<category term="Information and Media" />
	
		<category term="Joi&apos;s Diary" />
	
		<category term="Video" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><a href="http://blog.whoiswho.de/stories/22864/">Ulrike Reinhard posted a nice "best of" video of our DIY Video panel.</a> The panel was a lot of fun. The moderator was Howard Rheingold and the panelists were John Seely Brown, Yochai Benkler, Henry Jenkins and me.</p>]]>
		
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	</content>
</entry>

<entry>
	<title>Orcs beware, Hello Kitty is here!</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/17/orcs_beware_hello_kitty_is_here.html" />
	<id>tag:joi.ito.com,2008://1.4783</id>
	<published>2008-02-17T07:36:19Z</published>
	<updated>2008-02-17T07:41:42Z</updated>
	<summary> Image by orcraider:hellokitty.com...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Games" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><img src="http://blog.sanriotown.com/orcraider:hellokitty.com/files/2008/02/wow-orc-beaten-up-by-hellokittyandfriends.jpg"></p>

<p><a href="http://creativecommons.org/licenses/by-nc/3.0/us/"><img src="http://i.creativecommons.org/l/by/3.0/88x31.png"></a><br />
<a href="http://blog.sanriotown.com/orcraider:hellokitty.com/">Image by orcraider:hellokitty.com</a></p>]]>
		
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	</content>
</entry>

<entry>
	<title>DAEMON</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/16/daemon.html" />
	<id>tag:joi.ito.com,2008://1.4782</id>
	<published>2008-02-16T18:19:02Z</published>
	<updated>2008-02-17T04:31:45Z</updated>
	<summary> A few weeks ago, Stewart Brand emailed me asked if I was still playing World of Warcraft and if I had read DAEMON. I was still playing World of Warcraft and hadn&apos;t read DAEMON. A few days later, thanks...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Books" />
	
		<category term="Games" />
	
		<category term="Network Technology" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><a href="http://www.amazon.com/Daemon-Leinad-Zeraus/dp/0978627105/"><img src="http://ecx.images-amazon.com/images/I/51FHHMGK70L._AA240_.jpg"></a></p>

<p>A few weeks ago, Stewart Brand emailed me asked if I was still playing World of Warcraft and if I had read <a href="http://www.amazon.com/Daemon-Leinad-Zeraus/dp/0978627105/">DAEMON</a>. I was still playing World of Warcraft and hadn't read DAEMON. A few days later, thanks to Amazon, I was reading DAEMON.</p>

<p>Years ago, I remember thinking about Multi User Dungeons (MUDs) and how much they affected people in the real world. I knew people who were obsessed with MUDs, the first Multi-User Online Role Playing Games (MMORPGs). I was obsessed. (I think the first time I ever appeared in Wired was in 1993 when Howard Rheingold with Kevin Kelly wrote about MUDs and <a href="http://www.wired.com/wired/archive/1.03/muds_pr.html">mentioned my obsession</a>.) In MUDs, people got married, people got divorced, people lost their jobs, people shared ideas... The MUDs I played touched the real world through all of the people in the game.</p>

<p>Unlike the World of Warcraft and more like Second Life, MUDs allowed players to create rooms, monsters and objects. When you entered a MUD, it was like entering the collective intelligence of all of the people who played the game. There were quests that were designed by people using their knowledge of Real Life&trade;. Playing in their worlds was like walking through their brains. These worlds merged and collided as people from everywhere collaborated in creating MUDs of various themes with various objectives.</p>

<p>At some point in the evolution of MMORPGs, MUDs forked and we ended up with most of the people who liked creating objects and worlds in places like Second Life where, while you CAN make games, most of what happens is world creation. The "gamers" ended up in games like World of Warcraft where the game play aspect has been honed to a fine art, but the player content creation aspect has been completely lost. (Although most of the developers are former obsessive players.)</p>

<p>What I envisioned back when I was playing and hacking MUDs more was that if you turned the world a bit inside out and imagined that YOU were the MUD, the people who played your game were like little pawns or interfaces for you in the real world. They inputted content and created worlds and taught you about the real world. They promoted you to their friends. They played obsessively increasing experience points and commitment to the game so that they would forever feed you and keep you alive. They would set up servers and pay for hosting just to feed their obsession and protect their investment. If you became extremely popular, a group of your players would spawn a new MUD with your DNA-code and there would be another one of you.</p>

<p>The hardcore players would hack your open source code and keep you evolving. The Wizards would educate and add character to each instance of your code. The players would be your footprint in Real Life&trade;.</p>

<p>When most of the gamers moved to corporation owned closed source games designed by a team of developers, I stopped having this dream. The games were no longer "alive" in the same way I had envisioned them evolving.</p>

<p>After reading DAEMON, this dream is back. Leinad Zeraus depicts a world where a collosall computer daemon designed by a genius MMO designer begins to take over the world after his death. In many ways, the vision is similar to the vision I had, but the author adds a macabre twist and many many more orders of scale to make this one of the most inspiring books I've read in a long time. The author is "an independent systems consultant to Fortune 100 companies. He has designed enterprise software for the defense, finance and entertainment industries." He uses his experience to make the book extremely believable and realistic and still mind-blowing.</p>

<p>It was super fun to read and is a book I'd recommend to any who loves the Net and gaming. I'd also recommend it to anyone who doesn't. It's a great book to learn about the importance of understanding all of this - before it's too late.</p>]]>
		
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	</content>
</entry>

<entry>
	<title>Hello Kitty MMORPG goes beta</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/13/hello_kitty_mmorpg_goes_beta.html" />
	<id>tag:joi.ito.com,2008://1.4781</id>
	<published>2008-02-13T20:17:15Z</published>
	<updated>2008-02-13T20:43:03Z</updated>
	<summary> Hello Kitty MMORPG goes betaSanrio Digital&apos;s &quot;Hello Kitty Online&quot; accepting players for closed beta Hong Kong - February 12, 2008: Sanrio Digital (www.sanriodigital.com) today announced the closed beta launch of &quot;Hello Kitty Online&quot;, a Massively Multiplayer Online Role-Playing Game...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p><img alt="mime-attachment.gif" src="http://joi.ito.com/images/mime-attachment.gif"></p>

<p><a href="http://www.sanriodigital.com/archives/67">Hello Kitty MMORPG goes beta</a><blockquote>Sanrio Digital's "Hello Kitty Online" accepting players for closed beta</p>

<p>Hong Kong - February 12, 2008: Sanrio Digital (<a href="http://www.sanriodigital.com/">www.sanriodigital.com</a>) today announced the closed beta launch of "Hello Kitty Online", a Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online allows players to explore and adventure in Sanrio's fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power.</p>

<p>Players for the closed beta version are invited to apply at the official game site (<a href="http://www.hellokittyonline.com/">www.hellokittyonline.com</a>) or community site (<a href="http://www.sanriotown.com/">www.sanriotown.com</a>) and experience Hello Kitty Online in advance of the game release expected in the second half of 2008. Targeting female players from their pre-teens to twenties, Hello Kitty Online is the first installable MMORPG to set its sights on this demographic profile.</blockquote>Woo woo! I'm so there. I'm going to start a We Know guild there...</p>

<p>Disclosure: I'm on the board of Sanrio Digital and am work working with this team a bit.</p>]]>
		
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</entry>

<entry>
	<title>Going to LA for 24/7: A DIY Video Summit</title>
	<link rel="alternate" type="text/html" href="http://joi.ito.com/archives/2008/02/08/going_to_la_for_247_a_diy_video_summit.html" />
	<id>tag:joi.ito.com,2008://1.4779</id>
	<published>2008-02-08T00:22:02Z</published>
	<updated>2008-02-08T00:29:42Z</updated>
	<summary>I&apos;m leaving today for the 24/7: A DIY Video Summit. My sister Mimi blogs:We are in the early stages of a fundamental transformation in how we create, share and view video. This transformation is enabling a new media ecology that...</summary>
	<author>
		<name>Joi</name>
		<uri>http://joi.ito.com</uri>
	</author>
	
		<category term="Joicards" />
	
	<content type="html" xml:lang="en" xml:base="http://joi.ito.com/">
		<![CDATA[<p>I'm leaving today for the 24/7: A DIY Video Summit. <a href="http://spotlight.macfound.org/main/entry/mimi_ito_247_diy_video_summit/">My sister Mimi blogs:</a><blockquote>We are in the early stages of a fundamental transformation in how we create, share and view video. This transformation is enabling a new media ecology that can support widespread amateur video creation, and peer-to-peer and many-to-many distribution to audiences both large and small. Although it is clear that there is tremendous demand for user-generated and bottom-up forms of digital video, it remains unclear how best to support these activist and creative projects, what the implications are for documentary and artistic practice, and how to build bridges between old and new media. Although there are many events that cater to specific constituencies with in the Internet and DIY video communities, so far there has not been an event that convenes the wide range of actors involved in this arena, including different creative communities, technology developers, academics, and policy makers.</p>

<p>The goal of the event is to catalyze relationships and dialog that will further the public interest in the Internet video space, and to provide a showcase for new forms of work that are emerging from amateur and grassroots video creation communities. We will be featuring academic panels, workshops, and screenings of DIY video genres that include live action "vidding," activist media, machinima, video blogging, political remix, anime music videos, youth selected videos, and independent arts videos. Featured speakers include Yochai Benkler, John Seely Brown, Joi Ito, Henry Jenkins, Lawrence Lessig, and Howard Rheingold. The hope is to discover common ground, and to chart the path to a future in which grassroots and mainstream, amateur and professional, artist and audience can all benefit as the medium continues to evolve.</p>

<p>Details can be found at: <a href="http://www.video24-7.org/">http://www.video24-7.org/</a></blockquote>I'm on a variety of panels and a workshop. <a href="http://www.video24-7.org/schedule/">The schedule is available online.</a>One panel that I'm really looking forward to participating in is:<blockquote>Plenary: Envisioning the Future of DIY Video<br />
Moderator: Howard Rheingold.<br />
Panelists: Joi Ito, Yochai Benkler, Henry Jenkins, John Seely Brown and Lawrence Lessig</blockquote>Apparently most of the session will be webcast, but this one will be taped and uploaded for technical reasons.</p>

<p>Anyway, look forward to seeing many of my friends and sharing thoughts with everyone.</p>]]>
		
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