Had a nice chat on the phone with Seyad, the creator of Blogshares. He says that it's been much more popular than he had originally anticipated and this popularity has both positive and negative repercussions on his life. ;-)

So here are a few of my thoughts on Blogshares. Blogshares is fun. One of the problems with blogshares right now is that blogshare dollars mean different things to different people. Maybe this is OK. Maybe this is true with real money. The thing is, people are gifting me shares of their blogs and I feel guilty. Sure, I visit the site and take a look, but like when I receive real money, I feel guilty, but don't know what to do in return. I could link pack to them like Mark, but that seems like "selling out" to me. Also, it seems weird being serious about playing a game when not all of the players are playing to win.

One thought I had was to use blogshares as a way to show your supporters. For instance, if I could have a list of my blogshare holders in my sidebar and a list of how many shares they had (I guess I could write a Python script! ;-) ) that would be cool. Maybe there could be a voting mechanism where I could ask my shareholders to vote on something about my blog or even ask them to vote for a board of directors for my blog. Anyway, tying in governance, emergent democracy and other things into blogshares would be interesting. Having said that, voting shares is marketing oriented, but not really "democratic". It's about as democratic as wallstreet and the millionaires would control the blogs.

Etoy has shareholders who are their supporters and we get to vote on important issues that they think about. I guess the fact that there is a real market on blogshares makes it harder to control who your shareholders are and difficult to "control" your blog. Maybe this method would work best for multi-author blogs like Metafilter if they were able to distribute their shares to people who contribute. There should be a way for a blog to distributing shares to contributors and directors...

More thoughts on this later, but blogshares is interesting. The main problem is there are game, social software, search engine elements all in one place and I think trying to find a good balance that's fun, fair and useful will be key.

4 Comments

it's that balance we all strive for hopefully it will get there soon.

i think the cool thing about blogshares is that it's quantifying an emerging type of cultural value. the lines separating blogshares (as fantasy stock game) from real cultural investment are nebulous and this makes for an exciting potential. in my eyes its a problem that it doesn't go beyond simulation and engage issues on a more complex level. looking at blogs in the context of a buyers/readers market presents interesting questions about ownership, power and value.. it would be cool to see blogshares push its concept further.

The whole blogshpere value chain is emerging. Blogshare reflects the linking value, however, it can't say enough.

I like the idea of extending the metaphor. We could then buy up shares of blogs we don't like (extreme right-wing pundits make a convenient punching bag for this purpose) and force them either to go back to being closely held (with loss of "attention capital," in theory, affecting their traffic ... or would it?) unless they change their corporate behavior. Socially conscious mutual funds could evolve. There'd be hell toupé!

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Joi Ito writes an interesting thought piece on Blogshares, an online fantasy stock market for blogs. Given my personal interest in markets and efficiencies, I've always been interested in these fantasy markets. Joi exposes the number one problem I have... Read More

Joi Ito writes an interesting thought piece on Blogshares, an online fantasy stock market for blogs. Given my personal interest in markets and efficiencies, I've always been interested in these fantasy markets. Joi exposes the number one problem I have... Read More

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