Although Anil is very different in person in real life, most bloggers blog in their own voice. At dinner with Markoff and Dvorak, we talked about how many journalists have a different professional persona and are actually much nicer in person than they are online. (Dvorak can be almost as rude in person as he is online. ;-P ) Dvorak deconstructed some of the ways that journalists will write to get a rise from the community and how disarming it is to meet some of the critical journalists in person. In fact, they said that Andrew Orlowski's not such a bad guy in person.
I write in my own voice, but I've developed sort of a thick skin from years of being flamed in Japan and in the US so I actually think some of the silly criticism is actually funny and flattering. Bloggers probably take criticisms more personally than journalists who play "the game" through their avatars. It's more painful to be slammed when you are speaking in your own voice.
Don't know how relevant this is, but this thought about avatars came to mind after reflecting on dinner with Dvorak and Markoff where we were all laughing about our critics and thinking about how my readers/community were maybe more upset about Orwlowski's silliness than I was. I am very grateful for people defending me and pointing out things that would be politically incorrect to say myself. Having said that, I'm not taking Orlowski's attacks personally since at one level, I think it's a game/joke. If Orlowski's actually serious about what he's writing, then I just feel sorry for him.
As they say, "Don't attribute to malice, that which can be explained by stupidity." and "Don't attribute to stupidity, that which can be explained as a joke."