Joi Ito's Web

Joi Ito's conversation with the living web.

I received a link from Chris to a fanimutation called Irrational Exuberance by Veloso at It's very funny. It's a flash animation over the Happatai song "Yatta!". Max and James turned me on to "Yatta!" When I saw them in May at FiRe. Happatai are a group of Japanese comedians who released a song back in April 2001 called "Yatta!". It's a very silly song with silly lyrics and a video of them dancing around with no clothes and just a fig leaf. The weird thing about this is that it was slightly funny when it came out in Japan, but the mpeg video of this has been zooming around the Internet in the US and has developed small cult following. this fanimutation by Veloso is just another "derivative work" of "Yatta!" I wonder if this is an example of Japan's Gross National Cool export. Maybe I should contact them and see if they will release the rights for these fanimutations since they are clearly increasing their popularity in the US. ;-)

Flash animations over popular or weird songs or "fanimutations" are becoming a funky new art form. People seem to encourage sharing of the flash code. They are another example of a new form of "art" like mashups that aren't really feasible under traditional copyright/licensing. Mixing, sharing and attribution are at the core of this new subculture. If you go to the sites, you'll notice that people go to great lengths to link and attribute.

1 Comment

Saw flash animation and cute Yatti stick figures. It's fascinating to see what makes other people laugh!
Sorry, tried but cancelled Yatti video download - took too long.
Got told off by my ISP for going over my allotted hours. Been spending too much time here every day!

2 TrackBacks

Listed below are links to blogs that reference this entry: Irrational Exuberance a fanimutation based on Yatta! by Happatai.

TrackBack URL for this entry:

w無理のある空耳とかやってます。 via joi.ito.web... Read More

w無理のある空耳とかやってます。 via joi.ito.web... Read More