AP
Amazon.com invades Google's turf with Silicon Valley startup

MICHAEL LIEDTKE, AP Business Writer

(09-25) 17:13 PDT SAN FRANCISCO (AP) --

Amazon.com Inc. is invading Google's turf with a new online search engine company that hopes to pluck some of the profits pouring into the rapidly growing sector.

Seattle-based Amazon has dubbed its search startup "A9" and set up offices in Palo Alto, not far from Google's Mountain View headquarters. A9 hopes to launch in October with 30 employees and grow much larger as it develops a search engine that will be licensed to other Web sites, said spokeswoman Alison Diboll.

I wonder if this is going to be an html scraper or a web service/feed aggregator? I wonder if it will be the mother-of-all referral/affiliate marketing aggregators... but how can they do search and not compete with the business model of "all roads lead to Amazon"? I wonder if A9 means it's their 9th try...

In any event, writing a search engine from scratch at the dawn of real web services sounds like a lot of fun.

Via Google Weblog

4 Comments

I wonder if A9 means it's their 9th try...

Maybe they chose it for its similarity to k9 = canine, in the sense of a bloodhound used for finding things. Okay, so that's a real stretch, but it's the first it made me think of.

I wonder if A9 means it's their 9th try...

Maybe they chose it for its similarity to k9 = canine, in the sense of a bloodhound used for finding things. Okay, so that's a real stretch, but it's the first thing it made me think of.

Amazon has 8 tabs on the top as navigation adding a search engine will it make 9 key content tabs. So maybe Amazon's 9th key content. Atleast that was what I thought.

Okay, you probably already know this by now, but A9 is a simple algorithm that compression the word "algorithm" to "A9". Seriously. I read this in an interview with the person in charge of A9.

Leave a comment

2 TrackBacks

Listed below are links to blogs that reference this entry: Amazon's new search engine.

TrackBack URL for this entry: http://joi.ito.com/MT-4.35-en/mt-tb.cgi/1038

Joi Ito wonders what Amazon's A9 search engine will look like. My guess is that it may build upon some Read More

Joi Ito wonders what Amazon's A9 search engine will look like. My guess is that it may build upon some Read More

About this Archive

This page is an archive of recent entries in the Business and the Economy category.

Books is the previous category.

Computer and Network Risks is the next category.

Find recent content on the main index.

Monthly Archives