Mimi and danah both refer to Erving Goffman's book, "The Presentation of Self in Everyday Life" so I've started reading it with digital identities and blogging in mind.
GoffmanIt should be understood that the cynic, with all of his professional disinvolvement, may obtain unprofessional pleasures from his masquerade, experiencing a kind of gleeful spiritual aggression from the fact that he can toy at will with something his audience must take seriously.
This TOTALLY reminded me of Dvorak. He always as a gleeful look when he talks about his performances.
GoffmanIt is not assumed, of course, that all cynical performers are interested in deluding their audiences for purposes of what is called "self-interest" or private gain. A cynical individual may delude his audience for what he considers to be their own good, or for the good of the community, etc.
Dvorak again. By the way, I love Dvorak and think he's hilarious, but it's watching the performance that I love.