Anil introduced me to rebecca blood of rebecca's pocket last night at the CC party. I remember reading rebecca's ten tips for a better weblog when I was starting my blog. They were my guiding principles. If you're starting a blog and are trying to figure out how and what you should write about, I'd start there.
Tip #3
Know your intended audience. You conduct yourself differently with your friends than you do with professional associates, strangers, customers, or your grandmother. Knowing for whom you are writing will allow you to adopt an appropriate tone.
This is the difficult question that many of us deal with because sometimes we end up with unintended audiences or our contexts collapse. danah and I have been discussing this issue a lot in the context of Goffman and managing the facets of your identity. rebecca's ten tips are a good place to start because you'll never be able to manage developing a facet of your identity unless you have enough passion about what you are writing to do it frequently and rigorously enough to make your blog interesting. If you focus on your passion, it's likely you will attract the audience you are looking for. Having said that, sometimes contexts do collapse and you get unintended audiences. This can tend to cause a chilling effect and make it difficult to write freely. If your blog becomes popular, this is inevitable. Having said that, it often adds more rigor and forces you to research more thoroughly before posting, which is a good thing.

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I met Rebecca at the last SXSW conf. A very nice person!

I'll plug her book here since she'll be too shy to do it herself. She wrote an excellent book called The Weblog Handbook. The book is a great reference for those starting a blog or wanting to make theirs better. Well worth the cost.

And, relevant to much of Joi's audience, Rebecca's book is available in a new japanese translation as well.

behold the power of joi. the japanese translation of my book is currently at 513 on amazon.jp...and it wasn't close to that a few days ago. thanks for the nice words.

it was great meeting you--I'm flattered to learn that I had any influence on your weblog at all. it's definitely a matter of the student surpassing the teacher. :)

The specialised world of blogging can be intimidating for newcomers. The advice here and at Rebecca's Pocket doesn't assume the "insider" attitude found in some online forums. This kind of sharing encourages new participants to enter into the discussion and find their way. It also prevents the blogosphere from getting stale by ensuring a fluid space between ideas and aesthetics of both the online and offline worlds.

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Kontextualit from Das E-Business Weblog
December 16, 2003 7:36 PM

Joi Ito verlinkt auf Rebecca Bloogs Ten Tips For A Better Weblog, zitiert Nummer 3 3. Know your intended audience. You conduct yourself differently with your friends than you do... Read More

Kontextualit from Das E-Business Weblog
December 16, 2003 7:37 PM

Joi Ito verlinkt auf Rebecca Bloogs Ten Tips For A Better Weblog, zitiert Nummer 3 3. Know your intended audience. You conduct yourself differently with your friends than you do... Read More

Kontextualit from Das E-Business Weblog
December 16, 2003 7:44 PM

Joi Ito verlinkt auf Rebecca Bloods Ten Tips For A Better Weblog, zitiert Nummer 3 3. Know your intended audience. You conduct yourself differently with your friends than you do... Read More

Kontextualit from Das E-Business Weblog
December 16, 2003 7:45 PM

Joi Ito verlinkt auf Rebecca Bloods Ten Tips For A Better Weblog, zitiert Nummer 3 3. Know your intended audience. You conduct yourself differently with your friends than you do... Read More

With close connection to the below blog about Just in Tokyo, I reached the trackbacked article. This makes me seriously consider about what should I focus on with my blogs. Let me take some time... Anyway, what I wanted to mention here is that these Read More

Kontextualit from Das E-Business Weblog
August 17, 2004 8:21 PM

Joi Ito verlinkt auf Rebecca Bloods Ten Tips For A Better Weblog, zitiert Nummer 3 3. Know your intended audience. You conduct yourself differently with your friends than you do... Read More

Now some people are plainly uncomfortable with using their real names in blogs. Some, adopt pseudonyms, fictional names, simply for the fun of it, but are less concerned should they ever get discovered by anyone they know... Read More

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