A Business 2.0 article did a very good job describing Creative Commons and the "sharing economy" which they believe is a multi-billion dollar industry. As I approach companies about trying to adopt creative commons, free software or investment in basic open research and innovation, I am struck by the lack of understanding of the value of sharing and contributing to the commons. It makes a lot of sense to me, but I wonder if it might be useful to try to collect material and generate some addition material that describes the benefits of sharing from a business and economics perspective.
Lawrence Lessig describes the argument very well in Free Culture, but I think that a rigorous business treatment would help the business guys a lot. The think the argument can be made that open protocols such as TCP/IP and http have enabled a great deal of business to happen and if either had been "owned" or patented, we would not have the Internet today. I'm sure IBM can make a strong case about the value of Linux which it has embraced so wholeheartedly. I recently met business researchers in St. Gallen who were displacing management consultants by allowing companies to participate in academics studies about their management that would be contributed to open research. I think there are many arguments about contributing to the commons and how the commons creates a foundation upon which we can build.
I'm going to try to collect papers and articles about this. If anyone has any good references or ideas, please add them to the wiki page I just set up.
Are there any good books about this? I think this is such an important topic that if I had time to write a book, this is what I would want to write it about...