I was just on a panel with Yossi Vardi, the founding investor in ICQ.

Yossi Vardi
There are three big brands that we have created which are well known enough to have approximately 20 million or so links on Google. They are The Bible, Jesus Christ and ICQ. The first one took 3500 years, the second one 2000 years and ICQ only 8 years as of next week. As you can see, they all spread virally.

10 Comments

the bible was mainly spread by sword.

I find your observation about Jewish brands extremely amusing. I wonder however if some people will not take offense? The implication of brand, something with a commercial value and mundane, to what many consider religious texts and the son of God, may be difficult to tolerate or accept for some people.

I can well understand where you may be coming from, still the event of one week ago in Amsterdam, the brutal assasination of Theo van Gogh, is still too fresh in my memory. It only points out to a certain total intolerance of both criticism and views different from the ones into which one has been indoctrinated.

I have enjoyed your way of looking at Jerusalem. Thank you for such a spontaneous write up.

Given Yossi Vardi's (his kids & goldfingers') great accomplishment it is a pity AOL smothered ICQ and is still running a parallel mediocre AIM product

Cairo, yes. I think Yossi was trying to be a bit "offensive". ;-) BTW, I was just quoting Yossi. I think it would be more offensive if it weren't a Jewish entrepreneur saying it.

effy: yes. It is a pity what AOL did to ICQ.

He forgot Hollywood.

As for ICQ... lovely application, terrible code, soul-destroying website. But it sold me on IM completely.

Beautiful quotes!

It was nice to hear you at the TelAviv convention. I also liked Yossi's other Israeli saying: "In Israel, where you stand is where you sit". Your point about the forum community around a hand full of people makes complete sens and this is where most usage of the bandwith stands out. Cheers (google of Joi Ito is at 330000, Yossi must be updated ;-)

Thanks Elisha.

EVERYTHING is a brand. EVERYTHING.

Yossi Vardi is very funny! Cute quote.

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