Chris updates some figures from his original article where he had written that "57% of Amazon's book sales are of books not available in stores". He writes in an update, "I've now spoken to Jeff Bezos (and others) about this. He doesn't have a hard figure for the percentage of sales of products not available offline, but reckons that it's closer to 25-30%. That would put it in line with Netflix's and Rhapsody's figures." There is an interesting discussion going on in the comments as well.

5 Comments

That is interesting, do you have a link?

Ooops. Sorry. Posting link now Matt.

question is: what stores? if i'm stuck in omaha looking for a particular book, it doesn't help me to know that it's available in a NYC store. but it's always available at amazon or bn.

Fred makes a good point. And the availability of obsucre titles online makes the liklihood that outlying stores will stock them even less: the tail has barbs.

Of course the interesting question is the reverse. What percentage of books NOT available from amazon are available in other bookstores. And if it isn't 'available' in 24 hours, is it available, or is it just in their database. And of course my question is what you would expect, why is it that people stop in their line of questioning before they get beyond the most superficial conclusions? Amazon IS bigger than any one book store, but like any tool that constructs attention, it also constricts options. The tools we create limit what we can create, and tools for access in tern limit what we can access...

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