antoin@eire.com
GM: a big company blogging

GM's vice chairman now has a blog. According to Neville Hobson, this is the first Fortune 100 company to do this. The interesting thing is not how revolutionary this blog is, but how ordinary it feels.

It's just a website where a guy who makes cars talks to people who buy 'em. They talk about the things car buyers might be interested in - interior trim, cup holders, SUV, insurance costs, the Saturn range, and so on.

It sounds "ordinary" and I think it's great. It really sounds like a voice. I've been trying to get the Sony execs to blog, so this is a timely example. Thanks for the link Antoin.

3 Comments

I dunno if it's the first Fortune 100 company to do this. Intel's Otellini (soontobe CEO) started blogging last year.. December I believe, albeit on the company intranet site. But then I'm not sure if Intel is a Fortune 100 company, I guess it is if GM is :)

Well, it's not exactly the same if it's only on the Intranet, is it?!

Leave a comment

2 TrackBacks

Listed below are links to blogs that reference this entry: FastLane Blog.

TrackBack URL for this entry: http://joi.ito.com/MT-4.35-en/mt-tb.cgi/3189

story links: free ibm patents, ebay forehead auctions, victorian era robots, general motors executive blog via, chamber mice, jasaon callunas [1,2], nick denton, debate wars, http://www.milkandcookies.com/links/1435/">lego music video, http://www.flick... Read More

Strangers in a Strange Land (Part 1) In a comment on my trip to Harvard to be at the Global Voices OnLine Conference, I said that words can't describe the experience of meeting

Read More

About this Archive

This page is an archive of recent entries in the Business and the Economy category.

Books is the previous category.

Computer and Network Risks is the next category.

Find recent content on the main index.

Monthly Archives