Posted by Thomas Crampton

Been immersed in the world of fashionistas lately:

1- Writing about fashion: Hermès, belle of the ball, denies liaison

2- Attending a fashion party in Paris.

Well, attempting to attend a fashion party would be more accurate. I went with a friend who works for fashion magazine W to the launch of Lanvin's Arpege for men cologne. I am not much of a cologne type myself, but thought it would be fun to go along.

The event took place at the Ledoyen Pavillion on the Champs Elysees. Built in 1842 with a client list running from Emile Zola to Hillary Clinton it is one of the top restaurants in France, according to some.

When we arrived at the party, however, the Paris fashionista scene looked like a crowd of refugees fighting for the last piece of bread. About 150 or so people were pushing to get in the front door with one of the company's top executives standing on a chair or something to shout at people to back off and calm down. Insane.

We checked out the scene for a little while from a distance and finally determined that it was not worth our while to push in with the crowd to go to a party promoting a product.

The aggressive bouncers reminded me of when I was covering the Cannes Film Festival where film directors would be refused entry to the parties celebrating the launch of their own films.

Do humans need to feel rejection in order to think something is worthwhile?

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7 Comments

Well. You named the product, and its producer. 100% return for L.

Good point, but does a scene of refugee-like riot scene fit with the arpege image?

"Fashion is something so ugly it has to change every six months" - Oscar Wilde

as long as they all looked stylish = the women have that desired "lollipop" look that's so prevelant in the industry - then that's all that counts - human behaviour set aside!

Andrew: Never got a chance to see if anyone had the lollipop look. I don't find anyone attractive in a crushing crowd!

The aggressive bouncers reminded me of when I was covering the Cannes Film Festival where film directors would be refused entry to the parties celebrating the launch of their own films.

a fashion crowd killing themselves for a piece of bread? hahaha that is so funny. Things like that always happen!

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