As the Web 2.0 bandwagon gets bigger and faster, more and more people seem to be blogging about it. I am increasingly confronted by people who ask me what it is. Just like I don't like "blogging" and "blogosphere", I don't like the word. However, I think it's going to end up sticking. I don't like it because it coincides with another bubbly swell in consumer Internet (the "web") and it sounds like "buzz 2.0". I think all of the cool things that are going on right now shouldn't be swept into some name that sounds like a new software version number for a re-written presentation by venture captitalists to their investors from the last bubble.
What's going on right now is about open standards, open source, free culture, small pieces loosely joined, innovation on the edges and all of the good things that WE FORGOT when we got greedy during the last bubble. These good Internet principles are easily corrupted when you bring back "the money". (As a VC, I realize I'm being a bit hypocritical here.) On the other hand, I think/hope Web 2.0 will be a bit better than Web 1.0. Both Tiger and GTalk use Jabber, an open standard, instead of the insanity of MSN Messenger, AOL IM and Yahoo IM using proprietary standards that didn't interoperate. At least Apple and Google are TRYING to look open and good.
I think blogging, web services, content syndication, AJAX, open source, wikis, and all of the cool new things that are going on shouldn't be clumped together into something that sounds like a Microsoft product name. On the other hand, I don't have a better solution. Web 2.0 is probably a pretty good name for a conference and probably an easy way to explain why we're so excited to someone who doesn't really care.
While we're at labeling the web x.0. Philip Torrone jokingly mentioned to me the other day (inside Second Life) that 3D was Web 3.0. I agree. 3D and VR have been around for a long time and there is a lot of great work going on, but I think we're finally getting to the phase where it's integrated with the web and widely used. I think the first step for me was to see World of Warcraft (WoW) with its 4M users and the extensible client. The only machine I have where I can turn on all of the video features is my duel CPU G5. On my powerbook I have to limit my video features and can't concurrently use other applications while playing. Clearly there is a hardware limit which is a good sign since hardware getting faster is a development we can count on.
Second Life (SL) is sort of the next step in development. Instead of trying to control all real-money and real-world relationship with things in the game like Blizzard does with WoW, SL encourages it. SL is less about gaming and more about building and collaboration. However, SL is not open source and is a venture capital backed for-profit company that owns the platform. I love it, but I think there's one more step.
Croquet, which I've been waiting for for a long time appears to be in the final phases of a real release. Croquet, if it takes off should let you build things like SL but in a distributed and open source way. It is basically a 3D collaborative operating system. If it takes off, it should allow us to take our learning from WoW and SL and do to them what "Web 2.0" is doing to traditional consumer Internet services.
However, don't hold your breath. WoW blows away SL in terms of snappy graphics and response time and has a well designed addictive and highly-tuned gaming environment. Croquet is still in development and is still way behind SL in terms of being easy to use. It will take time for the more open platforms to catch up to the closed ones, but I think they're coming.
Web 3.0 is on its way! Actually, lets not call it Web 3.0.