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Interesting post on the blog of PR man Richard Edelman about the future of media.

Extracted highlights:

* The largest 50 Web companies are attracting 96% of the ad spending on line.

* 9.5 million homes in the US now have TiVo or another digital video recorder. 64% of DVR users skip all ads and an additional 26% skip through most ads. The number of homes with DVRs is expected to triple in the next five years.

* Every dollar coming out of print advertising revenue for newspapers is replaced by only 33 cents online.

Changes to the media landscape are dramatic. I think many in the media industry have not yet internalized these numbers.

6 Comments

The numbers I've seen indicate traditional print media is on the wane with Internet media resources claiming a greater share of the market.

Pectral,
That may be the case, but a lot of revenue is also evaporating. Paid ads in print are disappearing and less is spent on ads online.
Tough situation if you are running a traditional media outfit!

Those are interesting statistics. Alot of product advertisements will start being in the shows we watch because of Tivo and in other means other then just print. But my opinon is that print advertising will always be a money maker but I see newspaper print advertising falling and internet ads risgin for the forseeable future.

Ashley,
Yes, print in glossy terms might offer more added value than the kind that rubs off on your fingers.

One more time...

Murdock chimes in on the subject.

That's better. :o)

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PR Company Edelman has some figures about the future of the media: The largest 50 Web companies are attracting 96% of the ad spending on line 9.5 million homes in the US now have TiVo or another digital video recorder. Read More

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