Photo: Dennis Stefani, (c) Mrs. Me, Inc., 2008, made available under a CC BY-NC-ND license
Gwen Stefani and her husband, rocker Gavin Rossdale recently welcomed a baby, Zuma Nesta Rock Rossdale, into the world. Many celebrities contract with a magazine to arrange an exclusive photo session that debuts mother with newborn. But Stefani and Rossdale took a different approach and hired their own photographer and put the photo online for the public under a Creative Commons BY-NC-ND license, along with some additional terms that allow all print magazines, newspapers, and blogs to use the photo - even commercially, with some restrictions. You can download a high-res version of the photo (and check out the additional terms the photo is available under) at Stefani's site.
This is a great example using CC to manage your own identity and image online. I've always been a fan of Gwen Stefani, but this puts her (and Gavin) in a new category for me. Yay! And congratulations on the baby Gwen and Gavin.