Video of, Zach Coelius, CEO of Triggit talking about Demand-Side Platforms and Real-Time Bidding. An increasing number of ad networks and exchanges have begun making their inventory available for real-time bidding, most notably Google. This allows companies like Triggit to look at lots of inventory across a number of networks and do real-time bidding based on sophisticated analytics.

This is an interesting trend that I think will change the ad landscape pretty dramatically and could help content providers by dramatically increasing the value of their ads. It also allows a level of control that might give ad agencies a new role to make more creative campaigns than just bulk targeting.

Disclaimer: I'm an investor in Triggit.

1 Comment

@Zach As a publisher of several websites with modest traffic levels, which companies would you recommend working with to monetize my sites via demand-side platforms? Do you need a critical amount of traffic to be considered for inclusion in these greater pools of ad inventory? Are platforms willing to look at your aggregate traffic across multiple sites?

Leave a comment

About this Archive

This page is an archive of recent entries in the Business and the Economy category.

Books is the previous category.

Computer and Network Risks is the next category.

Find recent content on the main index.

Monthly Archives