# Interesting survey of blog readers by Blogads

- Author: Joichi Ito
- Date: 2004-07-19T07:47:12Z



eMarketerAre Blogs Ready for Prime-Time?

June 16, 2004

...A partial profile of blog readers reveals:

    * 54% of their news consumption is online
    * 21% are bloggers themselves
    * 46% describe themselves as opinion makers 

...As Henry Copeland, author of the report and CEO of Blogads, summed up: "86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs."Interesting statistics derived from a survey of of over 10,000 blog readers. Also asserts that blog readers are older, smarter and spend more money that most people think.

via Smart Mobs





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#### Categories

Blogging about Blogging, Marketing