Posted by Thomas Crampton
Got an early exclusive look at a fascinating survey by ACNielsen about online shopping worldwide.
The study of 21,000 web users in 38 countries, to be made public later today, found that online shopping habits vary radically by country.
The US is way behind Europe in the amount of online shopping (ranking 11 worldwide), perhaps because mall shopping is so much easier than shopping in a European city. This encourages Europeans to shop online.
What people purchase online is very different country-by-country. In South Korea one third of online shoppers purchase nutritional/cosmetic goods, while the global average is just 10 percent.
Payment for online shopping - not surprisingly - are dominated by credit card (visa) and bank transfer globally.
BUT cash on delivery is the second most popular way to pay for purchases in Europe!
I was surprised by Europe's cash on delivery preference, but affirmed it last night at a dinner in Paris. French people at the supper said they do not trust the web so prefer to see the goods before paying. They also said their lack of trust makes them very reluctant to use eBay!
Similar to cellphones, the technology of online shopping may be uniform, but the way in which people interact with it varies by country.
Anyone come across other differences of usage of an identical platforms?