ComputersAsPersuasiveTechnology

Computers as Persuasive Technology

Using computer technology, e.g., SocialSoftware to:

• Change behavior, attitude and world view

• Motivate

• Gain compliance

Resources:

• Captology, the Persuasive Technology Lab at Stanford University.

• Stanford Web Credibility Research

• "After Usability: Web Rhetoric, Captology and Persuasive Tech" by PhilWolff.

• "Persuasive Technology: Using Computers to Change What We Think and Do"1558606432 by B.J. Fogg