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Senior Editor at [WWW]LinuxJournal, [WWW]Doc Searls is co-author of [WWW]"World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else." He is one of the authors of [WWW]"The Cluetrain Manifesto: The End of Business as Ususal" [ISBN]0738202444 (Also available as paperback, cassette, or CD).