# Referral Marketing

- Author: Joichi Ito
- Date: 2002-10-27T09:45:34Z


ブロッグの一つのよさはスパムがなかったことだったのですが、"referral marketing"で始まりました。ブロッガーには自分にリンクしてる人が気になるので、皆よくロブを見て"referer"（どのリンクから人が飛んできてるか）を一生懸命見ます。それで、そのrefererのサイトを見ます。でも、"referral marketing"は、スパムサイトからいんちきトラッフィックを送ってブロッガーを自分のサイトに呼ぶ。しかも、ＭＴなど新しいブロッグソフトは自分へリンクしてる人を勝手に"trackback"しますので、ブロッグの読者も引っかかる。フム。どうしよう。
Wired NewsWhen the Spam Hits the Blogs
By Michelle Delio
02:00 AM Oct. 26, 2002 PDT

Strange things are afoot in blogland. 

Owners of the conversational websites known as weblogs have recently noticed that their referral logs have become the newest target for spam. 

Referral logs, intended to collect information on who visited a website and how they happened to arrive there, are being stuffed with bogus links. Curious bloggers who click on a logged link to see who visited their site are instead led to pornography or advertising sites. 

Some bloggers publish a list that automatically updates links to sites that have linked to them. So visitors to spammed blogs who explore the link lists also find those sites full of porn and sales pitches. 

In most cases the link spam appears to have been added to logs by one of several companies that are selling a service they describe as "referral marketing."





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