Joi Ito's Web

Joi Ito's conversation with the living web.

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What options to refer to bloggers quoted in the International Herald Tribune blog-based technology page column?

- Shorter references make it easier on the reader
- Longer references make it easier for readers to track the person making comments and encourage the conversational-style that will hopefully develop

BUT Hyperlinks are not yet possible in the printed edition (sadly).

So options include:

- Use only the first name of the blogger (as many comments appear)
- Use the Blog/web address
- Include first name and blog address
- First name, blog address and a qualifying reference (author of XX book, etc)

What would make people more likely to participate? Concrete examples preferred.

PS: In preparing for the blog-based column for the International Herald Tribune I have spent vastly more time brainstorming and discussing issues here in Joi's blog than inside the newsroom. Thanks!

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Been asking around the newsroom of the International Herald Tribune as to why we don't have a podcast of our best story of the day.

Problem: We don't have the in-house expertise right now to do podcast editing, but we came up with the concept of dial-in podcasting.

Business idea: Our far-flung reporters - and others eager for high quality podcasts - would call in their stories from the field (like we used to do to the recording room) to a high quality editing service that would splice together the best version and put a standard intro on the start and finish of each podcast. The podcast would then be automatically posted on our website. (Sounds ripe for an enterprising outsourcer!)

Any ideas?

The Nikkei
10:31 13Sep2005 NIKKEI Hakuhodo Teams Up With Russian Ad Agency

Note: I couldn't identify the Russian firm. This is just a guess. KMD

TOKYO (Nikkei)--Hakuhodo Inc. formed a business partnership Monday with Russian advertising agency Prior Advertising, joining the growing ranks of Japanese automakers, consumer electronics firms and other businesses moving into the country to tap its developing economy.

Through its partnership with Prior, Hakuhodo aims to secure orders from
Japanese companies operating in Russia.  The Russian firm, meanwhile, will handle accounts on Hakuhodo's introduction.

Through this joint effort, the partners will aim for sales of 500 million yen over the next year.

Prior, an independent advertising company, recorded sales of about 65 million dollars, or roughly 7.1 billion yen, in the year ended December 2004.

Dentsu Inc. (4324) in August reopened its Moscow branch, which was temporarily closed.  Through its collaboration with Prior, Hakuhodo aims to compete with Dentsu in the Russian market.

The Russian advertising market is continuing to show growth.  In 2004, it was worth about 420 billion yen, up 30% from the previous year.
     (The Nihon Keizai Shimbun Tuesday morning edition)

"Note: I couldn't identify the Russian firm. This is just a guess. KMD"? This sounds like a message from the reporter to the editor. Oops. ;-)

The Nikkei is one of the largest newspapers in Japan. I guess even they screw up sometimes... or maybe they're trying to make it sound a bit more "bloggy".

Papermac
My friend Kenji Eno was reminiscing about how cool the old 128K Mac was. He Googled around looking for pictures and had a hard time finding one. He was going to sketch an illustration of one, but ended up making a cut-out paper craft version of it that you can download as a PDF. Today, one of his clients called and said they saw this blog post and asked him how their project was going... I'm going to send him a World of Warcraft CD tomorrow...

(He made a paper video iPod too...)

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Looking for a model to follow in the IHT blog project and want to figure out what works.

The Guardian newspaper has a tech blog (check out their pipe-smoking tech editor).

But Technorati ranks Boing Boing the most popular blog by far. (Kudos, guys!)

Why do you read Boing Boing?

a - The frequent postings (up to 33 in one day, by my count)
b - The focus of stories?
c - Boing Boing should improve by . . .
d - Blog X is better than Boing Boing because . . .