Joi Ito's Web

Joi Ito's conversation with the living web.

Narutrix
click image for page with video
Mimi @ Chanpon
The Narutrix Re-Ninja'd

The Matrix continues to be great fodder for transnational cultural ping-pong. While the Matrix creators acknowledge their debts to Japanese anime culture with Animatrix, Japanese fans re-domesticate the Matrix again with Matrix re-enactments. Now, UK anime fandom has brought us The Narutrix Re-Ninja'd, a brilliantly edited parody of the second Matrix trailer, staged in the world of Naruto. Check out manylemons.co.uk for some more fun anime music videos.

Thanks Rachel!

Amazing example of remix culture. It is rumored that fan remixes or derivative works are more tolerated by Japanese publishers than in the US. Hopefully this fan community won't be shut down like many fan sites for US works.

Does anyone know more about this community? I hear that fan base is incredible.

Background from the site.

Many Lemons Productions
It's a Matrix Trailer parody, with Naruto footage. Original and unique? No. (That said, I've only seen one other..) However, I wanted to do one *right*.. To varying degrees of 'right' anyway.

How it came about is pretty easy to explain.. I'm a fan of good movie trailers, and while most of the Matrix's trailers were pretty crap, the final Matrix Reloaded trailer I thought was pretty awesome for what it tried to do. That combined with it has the line "So now he's found a way to copy himself?" just rang bells the size of several small countries to Naruto. Thus, the idea was formed. Hurrah!

I kinda wanted it to be both to Naruto fans and people who may not like Naruto at all, simply because it was going to be aired to a room full of both.. So it had to be generic, non-spoilery, funny, and generally "yeah I'm using Naruto footage but it's good anyway" :p

Timing is my speciality so it is pretty heavily focussed on that; lipsyncing, punches connecting, things going boom, the usual. It foillows the original trailer reasonably closely for the most part, but diverges at the end because the voice parts had stopped and it was just a chance to show off some of the better sequences from Naruto; I've kinda specifically avoided the cheesier or less well animated scenes where I could.

To clarify, it's as much of a Naruto advertisement as it is a Matrix parody; you'll see what I mean at the end :P Even for such a popular series I like to at least show a few teaser scenes to make more people go see it..

This video won over the popularity vote and the Judges' decision at AmeCon 2004, and I was awarded a Rei-in-the-bathtub soap dish, yay ;)

Note: Yes, I've given Lee the opening "Hiya Fellas" line, but otherwise Sasuke = Neo, it is on purpose.. For reasons I fail to understand now I look back, but meh, it's more amusing this way.

The Stanford Center for Internet and Society filed an amicus brief today which I signed together with a number of others. Go CIS!

Amicus Brief Asks for Legal Rights for Internet Journalists

CIS filed an amicus brief today on behalf of The First Amendment Project, Internet journalists and bloggers and others asking the court in the Apple v. Does case to treat online publishers the same rights as their colleagues who publish in more traditional formats. Download file

[delicious-discuss]
more on the announcement

As you may know, I left my job a few weeks ago in order to devote myself full-time to del.icio.us. In order to make that posssible, I accepted an investment from a group of thoughtful and influential investors. The group I chose to work with understands my commitment to maintaining the integrity of the service and the security of your data. They were also willing to take a minority stake, which will keep me in control of the future of del.icio.us.

Union Square Ventures leads the investment group, and the other members are Amazon.com, Marc Andreessen, BV Capital, Esther Dyson, Seth Goldstein, Josh Koppelman, Howard Morgan, Tim O'Reilly, and Bob Young.

I'm very excited about this opportunity to focus on del.icio.us and put together a team to help me grow the service. My first priority is improving reliability and responsiveness, with new features following soon.

-j

--
joshua schachter
joshua at burri.to
http://del.icio.us

Sounds like a great bunch of investors. Congratulations Joshua. Welcome to the wonderful world of startup companies. I'm looking forward to all of the "if only we had more resources" features you have in store for us.

Cms2005
Announcing the world's first Contagious Media Showdown. Do you have what it takes to corral enough traffic to win the cash prizes? Can you make the next Dancing Baby, All Your Base, or Star Wars Kid and ride into the sunset with the bounty? This is your chance to prove you are the best in the West.
Organized by the Contagious Media Group at Eyebeam R&D with some sponsorship from Alexa, Creative Commons, Technorati and Datagram. Eyebeam know for their super-cool often-viral art should be sending shivers down Search Engine Optimization (SEO) companies' spines.

Stanford graduate student Gary Lerhaupt has created Prodigem Marketplace. It's basically a Bittorrent non-DRM'ed media marketplace.

Prodigem Marketplace
The Prodigem Marketplace allows Prodigem users to sell their independent media (videos, music, etc) while not concerning themselves with traditional bandwidth costs associated with repeated large data transfers. Content providers (YOU!) simply upload their work, set a price, and Prodigem does the rest. Once customers pay for access to the bit torrent peer-to-peer session for your content, Prodigem grants them access so they can begin their download (no DRM). Prodigem collects this revenue, removes 10% + transaction costs (PayPal) and then sends you a monthly check. Ever considered making a living as a Long Tailor? Check out this example for-pay torrent to see what it looks like.

[...]

Mechanics Of Becoming An "Ecommonist"

The process of becoming a media retailer couldn't be any easier. To accomodate this new method of transfer, we have added a Copyright Plus Prodigem license to the available licensing options. This simple license allows you to retain copyright over your work while making a specific grant of rights to Prodigem and its users. In effect you are saying that it is fine to share your work so long as it's only through the torrent you created, and since access to the torrent is only granted when payment is received, you get exactly what you are looking for.

You are also free to instead license your work under the Creative Commons. Though with a CC license you are technically granting everyone redistribution rights regardless of venue. This is fine by us if it's okay with you, but does mean that people are free to share without payment. Realizing this conundrum, we are busy mulling over something akin to a "Delayed" Creative Commons license, where Prodigem users will be able to stipulate their work as covered under Copyright Plus Prodigem license, and then on some fixed date of their choosing (eg. 1 year, 5 years) it automatically switches over to a CC license of their choosing. It's like peanut butter and chocolate.

via Howard @ Smartmobs

I'm very interested in the economics of the end of the long tail. My theory is that people will pay, even if they are not forced. I think price, the experience and the lack of DRM should have an impact. There is some data from the unencumbered shareware software world, but it will be interesting to see how this fares for media content. I would also be interested to see how artists using Creative Commons fare against artists using the more restricted Copyright Plus Prodigem license. If this is successful, this will be yet another good example of non-infringing use of P2P to highlight the idiocy Hollywood's position on the Grokster case. (Note that NASA has also started using Bittorrent.)