Joi Ito's Web

Joi Ito's conversation with the living web.

Had a "lovely" time in London. Goodbye and thanks for all the chips.

I'm off to Finland today. I'll be giving a talk at the EVA conference tomorrow.

Wired News
GarageBand.com Leaves Door Open

GarageBand.com -- a site that both hosts independent music and uses a peer-review process to identify hot bands -- is offering the Creative Commons Music Sharing License to artists who want to distribute their tunes for free, the company said Monday.

Nice. GarageBand is one of the biggest legal mp3 sites and it's cool that they are offering a CC license to their artists. Alternative distribution of music using CC licenses is clearly a good idea and helps people understand the whole Free Culture concept. I really do believe that the issue will become more and more about how to gain attention, not how to charge for delivery. It is changing from a delivery problem to a discovery problem as storage and bandwidth become commodities. Discovery is cheap only when you have a monopoly on people's attention. Obviously, media companies like Clear Channel are trying to keep that monopoly, but I think users are going to dump those locked up modes as new modes of discovery become available. I think that the main way to get attention will be to become part of the conversation and you can only do that if you promote active sharing of your music and content.

Sorry about the light blogging. Have been a bit distracted with my travels.

British Midland lost my bag on a direct flight from Naples to Heathrow. Unsure who's fault it was, but no apology (not that I expected one) from anyone. Luckily, it arrived that night.

Staying at the Park Lane Hotel on Piccadilly. Looked like a nice room at first glance, but the fax machine was broken, room safe broken (they've tried to fix it 3 times, still broken), drippy faucet, door lock broken (took 24 hours to fix), wifi in room, but a credit card based T-Mobile network with spotty coverage in my room.

The room is much better than many places I've stayed, but it would be SO MUCH better if they just had their shit together a bit more. (Maybe it's because I'm using mileage to pay for the room...)
Anyway, I expected much better from a "five star" London hotel. What a pity. I'm never going to stay at this hotel again.

On the bright side, I've gotten to meet a bunch of the UK bloggers and so far the food is MUCH BETTER than I remember it from visiting years ago.

People have been auctioning Google gmail invitations on eBay. Jonas has set up a gmail invitation exchange for people who donate invitations and for people willing to do something "good" in exchange for an invite.

Jonas
It's not free, however. If you're interested in one, comment here and let me know what you're willing to do for it. Not to me (though I am more than ready to trade for a few good massages), but to someone else. A random act of kindness, maybe? Work in a soup kitchen? Help out at a needle exchange? Or maybe you're doing that already - you'd be the ideal recipient.

I'm about to leave Naples. I had a wonderful time. The total chaos of the city, the extremely warm and interesting people, the great food and the wonderful weather was just delightful. I'm sure I only scratched the surface, but I really enjoyed the Napolitan style. I only wish I could speak Italian.

I was also excited to meet all of the interesting people and the level of civil activism that could easily be sparked into an even more vibrant blogging community.

One thing that was confusing to me was that everyone says "Naples" when they're speaking in English. Why don't they say "Napoli"? Dean Martin says "Napoli", why do even the Italians say "Naples". Strange. In Japanese, we say "Napoli", "Torino" and "Milano" not, Naples, Turin and Milan.

I'm off in a few minutes for the UK. Look forward to meeting the folks there.

Special thanks to Derrick and his hosts for letting me use their place and to Giuseppe for inviting me!