Joi Ito's Web

Joi Ito's conversation with the living web.

I was a technical advisor for a Japanese movie called "The Negotiator" which will be opening here on May 7th. They recently did a press conference with the key stars including Prime Minister Koizumi's son who plays one of the cyber-police. They showed the laptops sporting the stickers that everyone sent me. Thanks again! The title of one of the stories about the press conference is, "The Negotiator Mashita, dancing with DEFCON?" (The nickname of the series is "Odoru" or dance, from the original title "Odoru Dai Sosasen" or "dancing scan lines".) The text is in Japanese, but there are some pictures of the actors and the laptops on display.

And of course there is a blog. (Japanese)

Phillip Torrone @ Make:
Make your own Nine Inch Nails

MacMinute has a story about Trent Reznor of Nine Inch Nails making the band's new single, "The Hand That Feeds" available to download for Mac users with GarageBand to mix and mash up (an actual multi-track audio session). "For quite some time I've been interested in the idea of allowing you the ability to tinker around with my tracks -- to create remixes, experiment, embellish or destroy what's there," Reznor says. Here's a screenshot of it on my Mac (View image) and here's where to get it (70MB file). Here are a couple of the first remixes!

How excellent. This is almost like open source music. It's one thing to say, "hey it's OK to sample this." It's taking it to a totally different level to publish it as a Garage Band project. Now if only they would put some kind of Creative Commons license on it, it would be perfect.

I just saw this cool image in my 1001 flickr stream... which lead me to Comic Life which turned into this and this. I really should be packing. I'm off to Japan today. Special thanks to Master Willem and his team for letting me stay at their chateau.

Seth Godin sent me a a copy of his new book, All Marketers Are Liars. It's excellent. As usual, it's very provocative and typical Seth Godin. In a way, it's like Cluetrain Manifesto written by someone who speak Madison Avenuese. He writes about how people buy products because of stories and how these stories fit into their worldview. The products and people behind the stories have to be authentic, but people pay for these stories. These stories sell the products, not facts about the products. Most of these stories are not completely true. It reminds me of my Moleskine notebook which has a story that I know isn't really true, but I love the story. My Macintosh is also the same. I know Apple is suing a blogger and has DRM all over iTunes, but for some reason, I still believe the story that they're on my side. (For now.) He also writes about the end of the advertising "message" and that you can't control the story. You don't know where your customer will touch your product/company and get their first impression. Every part of your company has to be authentic and resonate with the story.

The book reminds me of Don't Think of an Elephants by George Lakoff which is about how the Republican Party is successful at telling their story because it fits the frame / worldview of their voters.

Interestingly, Seth is telling a pretty strong story that I believe doesn't fit the worldview of many of the marketers he is talking to. I hope they believe his story. ;-)

He has a blog about the book called Liar's Blog for the book.

I'm in Berkeley at the Institute for the Future 10 year forecast retreat. Tomorrow I'll be doing a breakout session and a talk with Howard Rheingold on the Sharing Economy. I'm not sure what the blogging policy is, but if it is allowed, I'll try to blog something tomorrow.


Jerry Michalski to Steven Weber: "If you started a Linux project you could call it SWINUX and use a pig as a logo."