Joi Ito's Web

Joi Ito's conversation with the living web.

I'm looking for a personal assistant to work for me at Digital Garage. I wear a variety of hats, but increasingly my business revolves around Digital Garage which is the sponsor of my lab, investor in Technorati, partner for Technorati Japan, major sponsor of Creative Commons, investor in FON, etc. I am a co-founder of and an active board member of Digital Garage.

I am looking for someone who will be my primary personal assistant at Digital Garage. This will involve being in charge of my schedule, coordinating a variety of inbound and outbound requests to organizations and people in Japan, the US and the rest of the world. Nearly fluent Japanese and English are a requirement because there is quite a volume of both written and spoken communication in Japanese and English.

The other quirks of the job are that I'm almost never around physically, although available virtually. The physical location is inside of Digital Garage headquarters in Tomigaya, Tokyo, Japan. The company is a public Japanese company with public Japanese company rules, etc. albeit more casual and flexible than many.

Although primarily it is a 9 to 5 job, it requires a bit of flexibility occasionally.

The recommended personality for the job is someone who is social, anal enough to be capable of organizing my chaos, able to withstand and hopefully enjoy the chaos of my life and relatively comfortable with the Internet and computers.

If you're interested please email recruit at and cc me if you have or can find my email address. If you know someone who might be interested, please pass this request along. Thanks!

Breaking the 10% rule...
Chart from Nike
Partly because I've always wanted to try a mini-Triathlon and partly because I'm beginning to get minor wear and tear on my body from exercising every day, I've started cycling, swimming and running. It's easier to follow the 10% rule that way too. (Don't increase your exercise routine more than 10% a week.)

My current exercise media of choice for the 3 are:

Running - Podrunner with Nike+ and iPod Nano (just donated to Podrunner)
Swimming - Ambient music on my SwiMP3 (taking a rest while my shoulder repairs)
Cycling (Stationary) - Lost, 24 and other TV episodes and videos on iPod Video.


I'm so sick of time zones and daylight savings and my blog posts being all funky because of it. I've tried it before, but haven't been able to do it well. I'm going to try it again. I'm setting the clock on my computer to UTC and would like people to tell use UTC with me when appropriate. For instance, when scheduling telephone calls.

It actually makes it much easier if you convert to UTC for me. There are too many moving parts otherwise. In the southern hemisphere, the daylight savings goes the opposite direction of daylight savings in the north. In addition, different countries switch on different days. Then there are countries like Japan that don't observe daylight savings. So when people try to tell me to do something in some country, it sometimes requires two lookups - any adjustments in my country and any adjustments in the original country. Using UTC reduces the chance of error by forcing people to only track the +/- UTC in their own time zone. At least that's the theory.

Time and and The World Time Server are good sites for checking what time it is anywhere and Aion is a good OS X menubar thingie to show you all of the times in various time zones. Haven't tested for the preciseness of the daylight savings switches, but seemed OK the last time around.

UPDATE: Does anyone know of a good authoritative list of time zones and daylight savings switchover dates?

Morning yard
I am reading The Miracle of Mindfulness by Thich Nhat Hanh. Thich Nhat Hanh is a Vietnamese Buddhist monk who wrote the book as a letter to a fellow monk when he was in exile during the difficult years in Vietnam. The book was recommended to me by Howard Rheingold. I'm still reading the book, but it is a wonderful little book about why and how we meditate.

There is one interaction at the beginning of the book between the monk and a man eating a tangerine. The monk tells the man to focus on the tangerine segment that is in his mouth rather than focus on the next one before. I think this mode of focusing our attention on future rather than the present is a very common "affliction" of our times. I think that Continuous Partial Attention that I've blogged about is also another example of this "not really here" syndrome.

It also reminds me of a story that I often share. I arrived at a Tai Chi lesson once and everyone was bustling and sort of in a hurry. My Tai Chi teacher explained that one definition of "the end" or "our goal" is when we die. He mused how much of a hurry we were all in to get to the next thing. He suggested that we spend too much time worrying about being more efficient and quick and that maybe the most "efficient" thing to do was just to die right now. In fact, most of us probably don't want to die just yet and all the stuff in between is can be viewed as an inefficient path to our death.

So much of our life is focused on making things more efficient and efficiently efficient that we might spend our whole lives shaving a yak. In fact, I think we probably need less efficiency and more meaning. On the other hand, if you're happy shaving yaks or hacking code, I think that can be meaning. I think the trouble is for people who aren't happy because it's just not efficient or perfect enough. There are always little things, little people, little events that "ruin" the moment, the day, our lives. Our days end up as a endless series of annoying events.

One things about meditation and going "meta" is that even some of the most annoying things become cute, quaint, funny and irrelevant, if not enjoyable.

This morning was a particularly beautiful morning with the chirping nightingales and the morning dew. As usual, our two dogs came running over to me and licked me and barked and tried very hard to prevent me from meditating. Then Mizuka's mom heard the dogs bothering me and actually increased the distraction by whispering very loud to the dogs trying to get them off of me.

For a moment, I got a pang of discomfort. It was the feeling of despair, the feeling of trying to blame someone else for my failure to meditate. It had the feel of minor displaced aggression - the tendency for primates to lash out and bite the nearest creature for a pain from an unrelated source such as an electric shock or a stubbed toe. However, I identified this simple and base reaction and laughed at myself and my human condition.

I remembered the monk writing about how it was easier to practice meditation at home than in a pagoda. The challenge comes when trying to be focused and mindful in the presence of distractions. If we want to practice and learn meditation, it was important to challenge ourselves. As I laughed and enjoyed this "human moment" I thought about the book again and this blog post started to come to mind. Then I realized that it was you, my friends on the Internet, who were now getting in the way of my meditation. At that moment, I promised to write this blog post after I had finished my meditation and my chores and that I didn't need to figure it out right then. With that promise, I stopped thinking about this blog, the Internet and the book. After that, I slipped into a nice space.

So here we are. I've completed the promise to myself. I was "there then" and I am "here now". ;-) This post reads a bit like the ramblings of some new age hippy. My apologies. It's a bit weirder than I would normally post, but I figure I should probably be respectful to the spirit of the promise with the "meditation me" so that I'll continue to trust my requests for deferred yak shaving during my meditation.

I feel like this tree - lots of branches that are heavy and overextended.
Base of the plum tree

I wish I felt more like this rock.
Saturated Rock