Joi Ito's conversation with the living web.

Photo: Dennis Stefani, (c) Mrs. Me, Inc., 2008, made available under a CC BY-NC-ND license

Pop star Gwen Stefani and her husband, rocker Gavin Rossdale recently welcomed a baby, Zuma Nesta Rock Rossdale, into the world. Many celebrities contract with a magazine to arrange an exclusive photo session that debuts mother with newborn. But Stefani and Rossdale took a different approach and hired their own photographer and put the photo online for the public under a Creative Commons BY-NC-ND license, along with some additional terms that allow all print magazines, newspapers, and blogs to use the photo - even commercially, with some restrictions. You can download a high-res version of the photo (and check out the additional terms the photo is available under) at Stefani's site.

This is a great example using CC to manage your own identity and image online. I've always been a fan of Gwen Stefani, but this puts her (and Gavin) in a new category for me. Yay! And congratulations on the baby Gwen and Gavin.


Lovely pic (and congrats, Gwen and Gavin), and great use of CC licensing.

However, when a baby's gender is not immediately discernible from their name, it's pretty obvious that the poor little [fella | lass] is in for some flak, later in life...

two very cool people... This is great to see, setting trends in music and now leading the way with CC licensing. Kudos. Fantastic photograph, supah-cute child too - Congrats!

Depends, you'll have to check the license of every file you want to use. If it allows commercial usage (i.e. does not have "NC"/"Non-commercial" in the name) you can use it for commercial purposes, otherwise not. For non-commercial usage most of the Creative Commons songs should be fine.

HTH, Uwe.

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