Joi Ito's Web

Joi Ito's conversation with the living web.

October 2014 Archives


When I became the director of the MIT Media Lab three years ago, my previous primary "occupation" was investing in and advising startup companies. I invested in mostly Internet-related software and service companies (e.g., Twitter, Flickr, Kickstarter). Joining the Media Lab and MIT was bit of a "pivot"-academia was a fundamentally different model for impacting the world, focused more on fundamental science and technology that wasn't as easily commercialized.

In order to focus on the Media Lab after joining, I decided I would stop investing in startup companies. (I invested in Media Lab alumni companies, Littlebits and Form Labs, before I officially started at the Lab.) As I immersed myself in learning about the Lab and MIT, I continued to learn and think about how different types of science and technology made their way into the world. In particular, I was intrigued by how biomedical research, which has a major impact on human health, seemed to have an extremely different profile, requiring a great deal of upfront investment. I knew very little about biomedical research but was very interested.

Even before I arrived at MIT, I had heard about Bob Langer. He is famous for his impact on commercializing biomedical research, and for helping to substantially advance the field of bioengineering. He has 1,050 patents and a group of dozens of researchers. Bob is one of the 11 Institute Professors at MIT who are recognized by the Institute for their outstanding contributions and who report directly to the provost and not a dean.

Last June, David L. Lucchino, a former student of Bob's who had run a startup coming out of Bob's lab, invited me to my first Red Sox game together with Bob Langer and a few of his friends. I got to sit next to Bob and he offered to teach me about his field and show me how to do things at MIT. Since then, Bob has become a true mentor and now has an affiliation at the Media Lab, working with the Center for Extreme Bionics, an Institute-wide initiative based at the Media Lab to work on a wide variety of technologies focused on eliminating human disabilities.

Recently Bob told me about a related project that he has been working on as a co-founder and senior partner at a company called PureTech. PureTech focuses on taking science and engineering, primarily in the healthcare area, and developing innovative products and companies. It provides a base for researchers and funds the early development of both the technologies and the companies.

A team of senior partners, researchers, and entrepreneurs is currently working on 11 projects at various stages of development. The company is run by Daphne Zohar, its founder and CEO. On the surface, it looks like an incubator, but it really is a new model in many ways. There is actual translational research going on within PureTech, where the PureTech team is actively both acting as founders and also operating labs and running experiments.

Bob told me that more and more of the PureTech companies had software and Internet elements, and that they were looking for more expertise in that area on the board. This sounded like the perfect opportunity for me-participating in conversations about healthcare, bioengineering and biomedical technology with the best in the field while being allowed to contribute an area of business where I had some experience.

Healthcare is universal: we are all patient-consumers on some level and the patient will increasingly be at the center of healthcare decision making. We will also be immersed in technology that can measure our physiology in real-time as shown by the emergence of wearables. As technology and clinical practice converge, digital technologies will also increasingly enter the world of mainstream medicine, creating an entirely new area increasingly being referred to as "electronic medicine," which has the potential for incredible growth. Vast amounts of data that Internet and tech companies use to make decisions can also be leveraged for healthcare, opening opportunities for real-time disease monitoring and new targeted patient engagement opportunities.

I recently joined the board and PureTech announced a new funding round today. I have been working on two companies in particular, Akili - a cognitive gaming company that aims to diagnose and treat cognitive problems, and another cross-disciplinary digital health project that is still in stealth mode.

I think that healthcare and bioengineering are exciting spaces that are growing quickly, and thanks to many amazing labs in this field in the Kendall Square/Cambridge area, we have a regional advantage. I hope that PureTech can help create an effective pathway to impact health in new and positive ways, and that I can help contribute to this while continuing to learn.

Photo: via Alkili

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One of the first words that I learned when I joined the Media Lab was "antidisciplinary." It was listed an a requirement in an ad seeking applicants for a new faculty position. Interdisciplinary work is when people from different disciplines work together. An antidisciplinary project isn't a sum of a bunch of disciplines but something entirely new - the word defies easy definition. But what it means to me is someone or something that doesn't fit within traditional academic discipline­­­-a field of study with its own particular words, frameworks, and methods. Most academics are judged by how many times they have published in prestigious, peer-reviewed journals. Peer review usually consists of the influential members of your field reviewing your work and deciding whether it is important and unique. This architecture often leads to a dynamic where researchers focus more on impressing a small number of experts in their own field than on taking the high risk of an unconventional approach. This dynamic reinforces the cliché of academics-learning more and more about less and less. It causes a hyper-specialization where people in different areas have a very difficult time collaborating-or even communicating-with people in different fields. For me, antidisciplinary research is akin to mathematician Stanislaw Ulam's famous observation that the study of non-linear physics is like the study of "non-elephant animals." Antidisciplinary is all about the non-elephant animals.

The Media Lab focuses on "uniqueness, impact and magic." What our students and faculty do should be unique. We shouldn't be doing something that someone else is doing. If someone else starts doing it, we should stop. Everything we do should have impact. Lastly, things should induce us to be passionate and should go beyond incremental thinking. "Magic" means that we take on projects that inspire us. In the Lifelong Kindergarten group, researchers often describe the "Four Ps of Creative Learning" as Projects, Peers, Passion and Play. Play is extremely important for creative learning. There is a great deal of research showing that rewards and pressure can motivate people to "produce," but creative learning and thinking requires the "space" that play creates. Pressure and rewards can often diminish that space, and thus, squash creative thinking.

The kind of scholars we are looking for at the Media Lab are people who don't fit in any existing discipline either because they are between--or simply beyond--disciplines. I often say that if you can do what you want to do in any other lab or department, you should go do it there. Only come to the Media Lab if there is nowhere else where you could do what you want to do. We are the home of the misfits-the antidisciplinarians.

When I think about the "space" that we've created, I like to think about a huge piece of paper that represents "all science." The disciplines are little black dots on this paper. The massive amounts of white space between the dots represent antidisciplinary space. Many people would like to play in this white space, but there is very little funding for this, and it's even harder to get a tenured positions without some sort of disciplinary anchor in one of the black dots.

As we engage in tackling harder and harder problems that require many fields and perspectives, the separation of disciplines appears to be causing more and more damage. The complex system that is the human body has become impossibly multi-disciplinary. We should really be working on "One Science," but instead we are a mosaic of different disciplines sometimes not even recognizing when we are looking at the same problem because our language is so different and microscopes are set so differently.

The Center for Extreme Bionics at the Media Lab--led by Hugh Herr, Ed Boyden, Joe Jacobson, and Bob Langer--utilizes everything from mechanical engineering to synthetic biology to neuroscience in its quest to eliminate a variety of disabilities. This disparate collection of disciplines would never fit in any traditional department or lab.

Media Lab co-founder Nicholas Negroponte famously coined a twist on the academic dictum that faculty must "publish or perish." Media Lab faculty, he said, must "demo or die." I have made a modification- "Deploy or die." I'd like all of the Lab's faculty and students thinking about how their work ultimately deploys in the world, and if they can deploy it themselves, even better.

I think this philosophy of working together on big projects will help bring researchers together across disciplines - creating a single science instead of fragmented disciplines. We will still need disciplines, but I think that it's time we focus on a higher mission and the changes needed in academia and research funding to allow more people to work in the wide-open white space between disciplines - the antidisciplinary space.

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Update: One of our faculty members pointed out that disciplines are more like broad swaths and that a lot of the most cited papers are the ones in the disruptive "antidisciplinary" spaces.