# Focused or Unfocused Blogs

- Author: Joichi Ito
- Date: 2002-08-19T21:49:06Z


I had dinner tonight with Barak, Michiel (who started today as an intern from Hitotsubashi Biz School) and 4 students from Stanford's ATI program. Michiel said that he thought that I was unfocused. (I've been called this before. Jun called me "scatterbrained" when asked about me after he first met me.) Michiel said he felt my blog was too unfocused. I guess that's true, but I thought it was a feature, not a problem. Michiel admitted that he was often negative. (Jun said the other day that he thought people sounded 30% smarter when they were negative.) Anyway, I had been actually been worried about this in my blog, but I didn't admit it to Michiel. So, I wonder. Do people care what I care about or is focus and order more important than my random thoughts. I guess it depends. (Doesn't everything.) At the Fortune brainstorm meeting former congressman Jack Kemp said, "People don't care how much you know until they know that you care." So I guess I wonder whether people are reading primarily for 1) entertainment, 2) because they care about what I think, 3) they are looking for information... Again, I'm sure it's a combination. Maybe I should do a cluster analysis on my readers. Maybe I shouldn't care. As 10 Tips on Writing the Living Web says, (I found this site on Blogdex.) "write for yourself; you are, in the end, your most important reader." So there you go. I'm justified.





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#### Categories

Blogging about Blogging, Introspective