# Flattering article in The Register about The Second Superpower paper and googlewashing - Author: Joichi Ito - Date: 2003-04-04T07:05:49Z Andrew Orlowski has an article in The Register about how Jim Moore's paper about the Second Superpower spread so quickly it now ranks #1 on Google. Talks about how A-List blogs contribute to the ability for a single entry to quickly outrank versions of the word. (Cory talks about this phenomenon a lot.) Flattering mention of my blog... ;-pThe RegisterMoore's subversion of the meaning of "Secondary Superpower" - his high PageRank™ from derives from followers of 'A-list' tech bloggers linking from an eerily similar "Emergent Democracy" discussion list, which in turn takes its name from a similarly essay posted by Joi Ito [Lunch - Lunch - Lunch - Segway - Lunch - Lunch - Fawning Parody] who is a colossus of authority in these circles, hence lots of PageRank™-boosting hyperlinks, and who like Moore, appeared from nowhere as a figure of authority. Lunchin' Ito's essay is uncannily similar to Moore's - both are vague and elusive and fail to describe how the "emergent" democracy might form a legal framework, a currency, a definition of property or - most important this, when you're being hit with a stick by a bastard - an armed resistance (which in polite circles today, we call a "military").The phenomenon Andrew writes about is quite interesting although the article is a bit nasty. Obviously Andrew doesn't think much about blogging.Andrew OrlowskiAndrew Orlowski on blogging Here's a mechanism which allows a billion people who can't sing, can't write a song or make an original beep, and have nothing to express, the means to deafen me with their tuneless, boring cacophony.IMHO, I think Andrew should join the conversation instead of griping and acting like a magazine on the coffee table at a cocktail party... Mitch has blogged about this article. Thanks to Kevin, Anthony and George on the ED list for the links --- #### Categories Blogging about Blogging, Emergent Democracy, Global Politics, Humor