# Seth and the purple polar bear

- Author: Joichi Ito
- Date: 2003-07-31T22:59:17Z


I met Seth in Aspen. He's a "keeper". It turns out that he's a good friend of Halley's. I could have guessed.

During the marketing discussion in Aspen, Seth was one of the few people who I thought really "got it".

He has a thread on his blog about the purple polar bear that "increased visitor numbers to the zoo by 50%."

Some people argued that it was a hoax, then Seth dug in and is now convinced that it is true. He says he doesn't want anymore email about it. ;-)

Where's Halley's blog?!?





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