# Ego-surfing on Amazon search inside the book

- Author: Joichi Ito
- Date: 2003-10-24T12:01:14Z


You've all probably read by now, but Amazon has added a feature that allows you to search the full text of over 120,000 books. Totally amazing. Now tell the truth everyone (so I don't look totally vain), how many of you have ego-surfed Amazon already? I searched for "joichi ito" and "joi ito". I got 8 results for "joichi ito" and 1 for "joi ito". The weird thing is that other than Timothy Leary's book and John C. Lilly's book, I have never heard of any of the other books. Also, the few books that I do know I'm mentioned in did now show up. I wonder if they are scanning books that don't sell well first. ;-) I DID find out that I have the honor of being in a "For Dummies" book.Excerpt from page 170 of Digital Aboriginal . . . voice to the radicals. Japanese information pioneer and digital artist Joichi Ito tells a great story about the CIA." An operative told . . . How can I NOT buy this book to find out what they said about me. Ack!





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#### Categories

Books, Joi's Diary, Search