# The New Google

- Author: Joichi Ito
- Date: 2004-03-29T22:54:33Z


Seth GodinThe New Google

Google changed their UI today. The scary thing is how wrong it feels. Obviously, the small changes aren't wrong, but the fact that you notice them is a testament to how spectacular the marketing of the "original" Google was.The funny thing is... When I was chairman of Infoseek Japan, we would do user surveys every time we changed the UI, and almost EVERY time we did it just about 50% of the people hated the new UI. It was always big let-down after spending so much time re-doing the UI. I think people get used to their tools and hate it when you muck with the design, even if it makes it better... at least unless it really sucked before the change.





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