# Bill Gates talks about blogging

- Author: Joichi Ito
- Date: 2004-05-21T16:21:15Z


ReutersMicrosoft's Gates Touts Blogging as Business Tool

Gates described to his audience, which included Warren Buffett, Jeff Bezos, Michael Dell, Carly Fiorina, Barry Diller and other top business executives, how blogs worked and suggested that they could be used as a tool for businesses to communicate with customers.

[...]

 Microsoft, which has already amassed more than 700 employee bloggers talking up its products and software in development, is embracing blogs and RSS technology because they are yet another potential threat and opportunity, said Joe Wilcox, analyst at Jupiter Research.

[...]

 Instead of RSS, however, Google is also promoting a rival syndication standard called Atom.So, we already knew that Microsoft knows about and cares about blogs. Does the fact that Bill Gates explained blogs to a bunch of people who already knew what blogs were mean anything substantive?

Scoble, can you give us the inside skinny? Is this going to turn into a Google-Atom vs. Microsoft-RSS war as the article insinuates?

via Gen Kanai





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#### Categories

Blogging about Blogging, Software