# Moleskine mania

- Author: Joichi Ito
- Date: 2004-09-06T21:19:51Z


When Jim gave me my first Moleskine notebook, I didn't realize that I would become part of the Moleskine mania. Since then, I see these notebooks everywhere. I have recently been added to the fan blog, moleskinerie. Antoin has some interesting thoughts on the narrative and branding by Mondo e Mondo, the Italian firm making these things.





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#### Categories

Joi's Diary, Marketing