# $1500 to read "Sony Talks about PSP"?

- Author: Joichi Ito
- Date: 2005-01-10T10:55:31Z


Seth's BlogIs there a future in selling digital words?

Sanj points me to Amazon.com: e-Books & Docs: Just in Time: Sony Talks About PSP [DOWNLOAD: PDF].

This is a special "flash report" from a reputatable firm. It costs $1,500. According to my favorite review:

If you were stunned by the shocking twist ending of "No PSP for the Holidays," well, you haven't seen anything yet! Quite possibly the best sequel ever written, "Sony Talks About PSP" takes everything you THOUGHT you knew about its predecessor and turns it on its head. 

One page of data for $1,500.... certainly there is information out there that's worth that much. I think the interesting question is not "who would have the guts to charge this much?" or even, "who is stupid enough to buy this?" but, "are businesses or consumers willing to pay for a report in a medium that they've been trained should be free?"

Nobody has created a viable channel for selling this sort of information in a format like this. I wonder if they ever will.I have participated in expensive report writing for companies, but usually it's fairly customized and often full of confidential stuff for limited distribution. $1500 for a PDF on Amazon about one product of one company is pretty amazing. I really would like to know how many of these they will sell.

I'll try to see if I can find a copy this week in Hawaii. Since Mr. Idei Kutaragi and Mr. Kutaragi will also be in Hawaii, I'll see if I can make my own version of "Sony Talks about PSP" here.

Maybe I can pre-sell a $1500 paper called "The market-size for $1500 PDFs" and later send the people a list others who ordered it. They can make a little community or something. Hmm... Maybe the list of people who buy the $1500 Sony report is more valuable than the report itself.





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#### Categories

Consumer Electronics, Information and Media