# Is Ogilvy & Mather testing Bullshit Marketing for American Express?

- Author: Joichi Ito
- Date: 2005-02-06T04:36:26Z


I've gotten weird email asking me to pimp stuff for them on my blog in the past, but here's someone being asked to pimp American Express by someone saying they are a student studying advertising. He did a traceroute that showed that it might have come from Ogilvy & Mather. Ha! It's like whispering a secret to someone in a stadium wearing a hot microphone.

If it is O&M, it sounds like Bullshit Marketing. Be careful!vm-peopleThe term Bullshit Marketing summarizes methods where customers are not treated as empowered, smart and connected individuals, but as a dumb mass of idiots.

Via Nico





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Blogging about Blogging, Marketing