# Anti-Starbucks site doesn't use "Starbucks" in name

- Author: Joichi Ito
- Date: 2005-04-06T00:29:01Z


Cory @ Boing Boing BlogAnti-Starbucks site doesn't use "Starbucks" in name

NPR sez, "'The Delocator' is a site that helps you find independent alternatives to Starbucks in your neighborhood.  So why isn't it called the 'Starbucks Delocator'?  Because the San Francisco Art Institute was too scared that Starbucks would come through with the corporate smack-down.  Of course this renaming means the site won't show up in google when people search for 'Starbucks', and what's the point if people can't discover it?  Carrie McLaren is out to change that: she's launched a google campaign to get people to link to it by its real name, the Starbucks Delocator. Take that chilling effects. Now, get your link on!"Starbucks Delocator Link(Thanks, NPR and  Stay Free Daily!)Take that!

UPDATE: You can use a company name in the domain name of a non-commercial "sucks" site. via ICANNWatch

UPDATE 2: See also EFF Deep Links for information on the ruling.





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