# Reporter's personal comments in Nikkei online edition

- Author: Joichi Ito
- Date: 2005-11-17T16:53:50Z


The Nikkei10:31 13Sep2005 NIKKEI Hakuhodo Teams Up With Russian Ad Agency

Note: I couldn't identify the Russian firm. This is just a guess. KMD

TOKYO (Nikkei)--Hakuhodo Inc. formed a business partnership Monday with Russian advertising agency Prior Advertising, joining the growing ranks of Japanese automakers, consumer electronics firms and other businesses moving into the country to tap its developing economy.

Through its partnership with Prior, Hakuhodo aims to secure orders from
Japanese companies operating in Russia.  The Russian firm, meanwhile, will handle accounts on Hakuhodo's introduction.

Through this joint effort, the partners will aim for sales of 500 million yen over the next year.

Prior, an independent advertising company, recorded sales of about 65 million dollars, or roughly 7.1 billion yen, in the year ended December 2004.

Dentsu Inc. (4324) in August reopened its Moscow branch, which was temporarily closed.  Through its collaboration with Prior, Hakuhodo aims to compete with Dentsu in the Russian market.

The Russian advertising market is continuing to show growth.  In 2004, it was worth about 420 billion yen, up 30% from the previous year.
     (The Nihon Keizai Shimbun Tuesday morning edition)"Note: I couldn't identify the Russian firm. This is just a guess. KMD"? This sounds like a message from the reporter to the editor. Oops. ;-)

The Nikkei is one of the largest newspapers in Japan. I guess even they screw up sometimes... or maybe they're trying to make it sound a bit more "bloggy".





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Humor, Media and Journalism