I ran into Loic at MIPTV in Cannes where I was giving a talk about Creative Commons. MIPTV is "The World's Audiovisual and Digital Content Market" attended by television and mobile phone content industry people. When we were walking along the beach, Loic did a video interview. I got a bit carried away and blunt in the interview. ;-) Apologies for being a bit rude to the champagne-drinking participants of the meeting.
The conference was focused on commercial content so I was talking mostly about CC in the context of marketing. Obviously, there are many other reasons for CC including free culture, open courseware, research, etc.