BlogTalkNotesPanel4


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  1. Blogtalk Monday July 5 5pm Panel 4
    1. Stefan Glšnzer (20six)
    2. Nico Lumma: "The German Blogosphere - some facts and figures"
    3. Michael Schuster: "Applying Social Network Analysis to..."
    4. DISCUSSION
    5. Links to write-ups for this panel

Blogtalk Monday July 5 5pm Panel 4

(Shorter talks than before the break)

Stefan Glšnzer (20six)

http://www.20six.de/stefan


Does blogging suck?

Power Law, traffic skew, rich get richer, this is bad!

We need more [WWW]Le Sofa Blogger and more [WWW]Schockwellenreiter

France and the Netherlands pick up blogging faster than Germany

>> Leo: interesting comment on having toplists to keep bloggers active. This is just like in online computer games (i.e. muds) where its used to keep users on developing their character. Toplist = like "most popular"? Yes Top 100 ... People have to identify with their virtual "avatar". Maybe a blog is just like that. <<

82% of all bloggers are leaving after a few months

Factors for churn (churn is the probability of readers leaving a blog): <<<< Is it really readers?

Predicting Factors for churn

No correlation with external marketing

Typical epitaphs before bloggers close their blogs:

Mobile Bloggers

Mobile blogging just by itself is not yet feasible - blogger must have a "regular" blog too, "killer app" for mobile blogging is still missing.

Nico Lumma: "The German Blogosphere - some facts and figures"

"I don't care about the norwegian blogosphere"

Does not contain some German bloggers who blog in English.

blogg.de monitors German blogosphere, gets pings etc.

Karaoke Blogging

MyBlog.de gets more blogs than other blog hosting services in Germany (share of 46%, 20six has 14%, ) myblog.de has no commercials

Livelinks (for a month)

very small numbers of cross-linking blogs (<80 Links, average about 30)

Possible explanations for low numbers:

[Horst: my suspicion is a different use of weblogs]

Nico Lumma does not give any answers to these questions.

Michael Schuster: "Applying Social Network Analysis to..."


Hubs, Powerlaws, the Ego-Effect and the Evolution of Social Networks

* Social Network Theory * Analysis of twoday.net * Conclusions

Scale-free networks: people do not link randomly Link density and network-buiding as a "natural" process: some people simply have fewer links - not a problem

Connections are chosen for specific reasons Size of the network is a chosen size

People don't link randomly.

Power Law Distributions & Hubs

What happens when the social networks are small - i.e 10 people or less?

Governing Principles of networks:

I need a better background in Social Networks. Every new technology has the potential to create new Social Networks -- but how many new technologists consider the Social Networking Governing principles before introducing their new technology? <<-every (or many) technology (ies) is a chance to revisit these principles though>>

Methodology - how are the networks/[personal] connections measured:

Incoming links

On twoday.net, users have a different linking philosophy - many weblogs do not consider links to be important.

Community of approx. 600 blogs is held together by just 10-12 blogs - very close "clique" with personal contacts at the heart of the community - hard to become part of this core community. This holds the network together, but it's also a cause of churn if users try too hard to get "accepted" by these "A-list" bloggers, but don't.

Power law seems impervious to "typical" portal strategies for diffusion. How much of this is related to personality, and how much to content? What makes an A-List blogger?

Visualisation using touch graph

Community pressure by A-List blogger heavily influences churn -- the visuals look like those from physicists related to gravity around large bodies in space. How does this impact extraordinarily active, but tiny communities of bloggers? Would you see the same effects in communities of bloggers who are all friends and blog exclusively with one another?

Conclusions

DISCUSSION

LE: most important: not functionalities, but what it enables for the community

MS: Blog survey: several types of bloggers

NL: communities should not be based on using the same tools

SG: This seems to be a German phenomenon, in the UK this is not the case

MS: tries to be part of the community where he currently is - maybe that's representative - isn't wanting to know the whole blogosphere like wanting to know every person in the world?

Links to write-ups for this panel

Please add your links here if you have written about this panel on your weblog