MiliaSpeech2004

MILIA 2004

Notes on speech

Below is the text from the SonyOpenForumSpeech04 page. I will base in on this, but I am going to add end-to-end stupid network stuff and mobility.

The Internet has cut the cost of distributing media. Advances in hardware technologies have put professional quality production and editing tools in the hands of the general public. Sales of major label CDs are noticeably decreasing and the spending habits of the youth have shifted from the consumption of mass produced content, such as CDs, to interactive content, such as games and karaoke, and to content which they produce themselves such as messaging and photographs. As the media industry continues to try to protect its assets by investing in technologies that are clearly more costly and difficult to use, new technologies that enable the public to produce and share their content more easily such as weblogs and photo sites are rallying around open standards and showing explosive growth. Is the production of content and the mass distribution of this content via controlled distribution channels going to survive? What will be the keys to success and how will it change? Is there an overlap of the producer/consumer and the media consumption worlds and how do they interact?

What else I should do while I'm in Cannes

I wonder if you should add a section 1.4 to SonyOpenForumSpeech04 entitled 'Social Needs and Interaction' or something like that. Although you touch on some of these issues you might list the following under this heading:

• Social relationships

• Only relationships if people interact more than once.

• The main requirement for individuals to share / trade services or products on an ongoing basis is to know who they are dealing with.

• Groups

• Interaction

• Feedback

• Make the customer feel part of the group

• Loyalty

• Discounts for good customers

• Fair for all.

• Make social networks pay

• Most people already have a network – how to make use of this.

• Make the network pay for all members not just the service provider.

• Sharing

• Why do people share

• Are they sharing what belongs to them?

• How can you make sharing by third parties benefit the original creator?

If I was there I might propose a technical solution for the above but I am not a speaker and sadly I can't afford the entry fee to be a visitor. Would you have time to meet outside the conference? We don't know the Cannes area well but we could give you a tour along the coast.

Nicholas Bentley - France - http://www.commonrights.com