Joi Ito's conversation with the living web.

Microsoft Switch 1.0 »

Joi
Oct 15, 2002 - 12:56 UTC »

Categories:

windowsswitch.jpg VS macswitch.gif
I found this on David Farber's list. Aparently Microsoft tried to do a "switch" campaign like Apple did using "real people" to explain why they switched from Apple to Microsoft. Readers on Slashdot found the women in the ad in a catalog of stock photos and she is aparently not a "real person." Microsoft has since taken down their page, but Google has a cache.
Continue reading Microsoft Switch 1.0.
Although it is flipped horizontally, it is obviously the same image as the image in the gettyimages database
6 Comments & Trackback

6 Comments

01. Barak - Oct 15, 2002 - 13:21 - Reply

Interesting, not only is it a stock photo but it's from Getty Images! Why is that interesting? Because Getty Images is the only real competitor to Corbus and Corbus is owned by... someone named Bill Gates :-}

02. Barak - Oct 15, 2002 - 13:23 - Reply

Oh yeh and Getty Images was founded by Mark Getty... the Heir to the J.P. Getty oil fortune. The moguls of two centuries duke it out.

04. Justin Hall - Oct 15, 2002 - 15:25 - Reply

Hah! That is a neat screw-up - when promoters get carried away. Nice peer-to-peer sleuthing work by the collective of computer users, probably with a predisposed bias against Microsoft.

06. John Harding - May 18, 2003 - 14:41 - Reply

I am sure Micosoft purchased the photo from Getty. Can someone like Gates grab images off the web just like us.

Leave a comment

Whiplash by Joi Ito and Jeff Howe
Freesouls by Joi Ito

Recent Comments

Dealing with email and my partial attention problem during meetings

Apr 16, 06:04› Martin: Do you have a PA or assistant? Give them access to your mail and control of your diary. Do you have people who report to you? Assign more au… Apr 14, 19:04› Martin Wolf: Sounds like someone really thinks highly of themselves. Put yourself in the other shoe, how would you want someone at your meeting who is a… Mar 20, 06:03› Michael Vallance: 1. Assign exclusive time for family. No phone, no mail at mealtimes and conversations with family. Blink and one day they may not be there.…

Book Talk at The Harvard Book Store about Whiplash with Co-Author Jeff Howe

Mar 10, 09:03› Mada: Awesome ARTICLE. I also listened to The Art of Charm Podcast, the episode with Joi Ito and I found it very interesting.

Conversation with Andre and Karthik

Feb 07, 16:02› James Miao: Wow, Kartik's still image initially looks like he's posing still to make some sort of point about awareness. :P

On Disobedience

Mar 14, 06:03› Prakash: Very true. The laws, the rules, the regulations are all manifestations of somebody's thinking. They may be, one, wrong in first place or two… Jan 21, 20:01› JC Jasik: The, so called law, is a contract that we entered unknowingly and perhaps unwillingly. Therefore we are anarchists who reject tyrants or all… Mar 29, 05:03› Harriet Platts: Hi:I'm new to your work and am blown away by the conceptualization of the principles, particularly as it relates to basic human sustainabili…

Category Archives

Monthly Archives