Microsoft Switch 1.0 - Joi Ito's Web

I found this on David Farber's list. Aparently Microsoft tried to do a "switch" campaign like Apple did using "real people" to explain why they switched from Apple to Microsoft. Readers on Slashdot found the women in the ad in a catalog of stock photos and she is aparently not a "real person." Microsoft has since taken down their page, but Google has a cache.

Continue reading Microsoft Switch 1.0.

Although it is flipped horizontally, it is obviously the same image as the image in the gettyimages database

6 Comments

01. Barak - Oct 15, 2002 - 12:21

Interesting, not only is it a stock photo but it's from Getty Images! Why is that interesting? Because Getty Images is the only real competitor to Corbus and Corbus is owned by... someone named Bill Gates :-}

02. Barak - Oct 15, 2002 - 12:23

Oh yeh and Getty Images was founded by Mark Getty... the Heir to the J.P. Getty oil fortune. The moguls of two centuries duke it out.

03. Joi Ito - Oct 15, 2002 - 12:24

AP covered the story...

04. Justin Hall - Oct 15, 2002 - 14:25

Hah! That is a neat screw-up - when promoters get carried away. Nice peer-to-peer sleuthing work by the collective of computer users, probably with a predisposed bias against Microsoft.

05. Joi Ito - Oct 18, 2002 - 19:39

found this on commonme

Apple Japan's Switch Ads ;-)

06. John Harding - May 18, 2003 - 13:41

I am sure Micosoft purchased the photo from Getty. Can someone like Gates grab images off the web just like us.

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