Barak said, "but let's not call it blogging..." and Frank said, "but they won't call it blogging." What is it about this word? I think we will call it blogging. I often say, "wait, I'm blogging" or "I just blogged that" or "did you see my blog entry about that?" It is an activity that is new and can't be called anything else easily ("wait, I am posting an item to my web page about this...?") and it is taking up a significant share of time and minds of people who are addicted. So, my bet is that we will call it blogging even after 10 year old kids are doing it in the backseat of their parents cars...
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