Joi Ito's conversation with the living web.

gears.gifNooo! Stop! Pleeeeez.... Not so soon... I feel like a little kid playing with my blocks and hearing my mean big brother come home to dash my little castle to bits...

Elizabeth Lane Lawley
so it'll be microsoft, not aol... Looks like the possible "aoling" of blogspace that I discussed earlier might come from Microsoft, not AOL. Anil Dash has an article about Microsoft's easy-to-install-and-use "Sharepoint" software, which is basically a blog tool. But, of course, they don't call it that (shades of the conversation on Joi Ito's blog about whether this will be called "blogging" when it goes mainstream). They call it "lists." (Cue "Jaws" music here...)


I love to hate bastard Microsoft as much as the next guy. Yes, Microsoft uses its market dominance and product cross-integration to strong arm consumers into buying a range of products they don't even want. So, is it specifically Microsoft’s business tactics that's at issue?

Because as a general rule, the expansion of blogging is all good to me. If MS does see the power in revising the current version of Sharepoint into a mass market blogging tool, and more people blog; let the party begin. Isn't that the whole point, to grow community?

I don't know if it would be a community built on blood or not. Though it would be sad to see a tool for connecting people twisted into a strategy for increasing market share for Office XP or whichever. But the idea of massive blogging is pretty exciting. Maybe I'm just not as much as of a technological purist as some.

I think there are three points. The first more selfish point that the AOL thread was talking about was that communities tend to "dumb down" when they get too big.

I think the issue with MS would be if they made a huge community but shut out people using other software. They probably won't so I think we're OK.

I guess the last point is that if MS starts going for it, all of the people writing blog software who got the movement going might be brushed aside before they get to make any money.

maybe it is MS's ".NET personal" strategy. if they find blog is one type of webservices, it is likely they go to market using .NET stuff. I guess they are just trying everything appeared in their rader screen. but if the next IE includes Sharepoint within, it may be an another nervepricking story.

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