Joi Ito's Web

Joi Ito's conversation with the living web.

So I was talking to Zai on the way to the Zurich AirportUnique and told him that I had heard that Munich Airport was closer to Davos than Zurich and that maybe I should have gone that way. He said that ever since the Swiss changed the name of the Zurich Airport to Unique, people mistake it with Munich. Why did they change it in the first place? Zurich Airport sounds just fine to me. Now, they are chaning Swiss Air to just "Swiss". Pretty confusing. What is the point? Monorom sent me a funny web page about all of this.


i would like to ask about what are the problems in branding.

Im going to start a dessertation on branding,can u please tell me what key issues should i look upon to investigate

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