Joi Ito's Web

Joi Ito's conversation with the living web.

Aiming to expand its advertising network, Google is moving beyond selling sponsored links that appear alongside search results to selling similar links on partner sites, including on the pages of newly acquired Blogger.
If they do this right, which I assume they will, they will give part of the revenue to the blogger and and create a better revenue model to sponsor blogging.

Not to boast here, but I had this idea too. ;-) But as Carlos Ghosn says, execution is 95% of the work. Good job guys!


I did an informal poll of my Blogrolling users about 4 months ago and asked if they would be interested in a similar model. Text ads placed in their blogrolls for a revenue split and the consensus at the time was a resounding NO. You try and make people money and they turn you down. What's this world coming to?

Interesting. I got email from someone else today after this entry saying "No." as well... Maybe I've been working at Infoseek Japan too long...

I see two problems with splitting the money, and why I doubt it will happen.

1) Is it right for those who are using free sites to make money? Obviously there is a strong arguement to be made for not paying bloggers who aren't paying for the service.

2) One of the selling points of Pro was that it was ad free. Are they going to go back on that? I hope not.

Of course, may be I'm just missing the obvious here, but it doesn't strike me as likely. Whether people want it or not.

I guess it's a matter of choice. If professional journalists want to move to the web, it seems to me that this might be a business model. I find adwords much less intrusive than banners. I'm not a pro, so I don't want ads, but there ARE ads on Dan Gillmor's blog...

Good point. I didn't consider the fact that some people might be interested in such structures. In that case, I think Google's key word based ads deffinetly have a leg up over the old models, esspecially as the system gets better at choosing ads based on key words. This would make a lot more sense given the freeform nature of blogs.

Probably not exactly what you were getting at, but still an interesting little thought.

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Blogger Watch を続けてきたので、CNET の記事を読んだあとは、Blogger 自身が出しているこの Google の買収に関係して寄せられた質問への FAQ もどうぞ。 We've been working on a new version of Blogger for some Read More