Joi Ito's Web

Joi Ito's conversation with the living web.

This has already been blogged to death so I apologized to the heavy bloggers, but I have some readers who don't read other blogs so...

Here is some required reading:

Doc and David

World of Ends

What the Internet Is and How to Stop Mistaking It for Something Else.

by Doc Searls and David Weinberger

The Nutshell
1. The Internet isn't complicated
2. The Internet isn't a thing. It's an agreement.
3. The Internet is stupid.
4. Adding value to the Internet lowers its value.
5. All the Internet's value grows on its edges.
6. Money moves to the suburbs.
7. The end of the world? Nah, the world of ends.
8. The Internet’s three virtues:
a. No one owns it
b. Everyone can use it
c. Anyone can improve it
9. If the Internet is so simple, why have so many been so boneheaded about it?
10. Some mistakes we can stop making already


Frankly, I'm pretty unimpressed with this (which surprises me, because I greatly respect both David and Doc, and was a big fan of Cluetrain).

I think my problem with this is that the people it's intended for--those that just don't "get it" yet--are likely to be offended by the tone. I find it a bit patronizing and simplistic. Numbers 9 and 10, in particular, seem likely to alienate the intended audience.

I wouldn't feel comfortable sending this to someone who was having trouble grasping the power of the 'net. And I wouldn't have any reason to send it to someone who does. So I end up wondering what it's good for.

Cluetrain, on the other hand, made for interesting and stimulating conversation fodder in some of my classes. Not entirely sure what the missing "Element X" is in this, but I suspect it's the hand of Chris Locke. He's one of the few authors I know of who can insult his audience without completely alienating them--a skill I've yet to master. :-)


Thanks for posting it. I didn't come by it, before seeing it on your site. So, I guess, I am not a heavy blogger yet..

You are probably right that the intended audience - the businesses and government who just don't get it - will be somewhat offended.

I still think it's an important text which should be read by a lot of people, and not only by that 9/10 of the world population which don't use the Net yet;)

For me the it was well worth the read, even though I am an already converted, I guess.

There's intense tracking going on according to referrers to Toph.

Hey Joi,

If you (or someone you know) could translate this into Japanese I'd love to show it to some friends. I notice it hasn't made the Japanese side of your blog yet - you've been busy huh! ;-)
Have a nice flight back!

peace - boblet

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