During the marketing discussion in Aspen, Seth was one of the few people who I thought really "got it".
He has a thread on his blog about the purple polar bear that "increased visitor numbers to the zoo by 50%."
Some people argued that it was a hoax, then Seth dug in and is now convinced that it is true. He says he doesn't want anymore email about it. ;-)
Where's Halley's blog?!?