I was on the phone trying to consolidate two mileage accounts on the same airline. The operator needed the address, phone number and other details of the card I had registered in 1996. I had no idea. I started googling. Bits and pieces were all over the Net. I was able to "authenticate" my identity based on this info including my phone number in a mailing list post that I found. Where would I be without Google. On the other hand, I wonder if we have to think about better authentication for the post-Google era. Don't blog about your mother's maiden name or the name of your pet. ;-p
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